Director, Customer Marketing

Join the Market Leader in Electric Power Data and Analytics Solutions

The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry-leading electric power trading analytics software provides real-time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real-time trading decisions and mid-to-long-term investment decisions that keep utility prices low, support the energy transition, and keep the grid running. It’s both challenging work and work with a purpose.

Be a part of our successful, growing business during international transformation.

Position Summary

As the Director of Customer Marketing, you will develop and execute strategies that drive customer retention, revenue expansion, and long-term loyalty. You will own the customer lifecycle post-sale, focusing on driving engagement through how-to and useful information shared through content, community, events, webinars, brand storytelling, and customer-centric content. You will define our strategy and lead a team to execute excellent customer marketing programs, content, and events, enhancing our brand position and creating advocates within our customer base.

This is a high-impact role for a marketing leader who thrives in a fast-paced environment and is passionate about creating exceptional customer experiences that lead to measurable business outcomes. You will join a high-performing marketing team on a mission to help lead the business to new levels within the growing energy sector. 

Position Details

• Salary range:  $140000 - $160000 plus bonus 
• Location:  Boulder/Denver, CO
• Full-time
• Hybrid 2 days/week
• Reporting to:  Chief Marketing Officer 

Primary Responsibilities

Strategy & Leadership

• Build and lead a customer marketing strategy focused on revenue expansion, retention, and customer satisfaction.
• Define and track KPIs related to net revenue retention, upsell/cross-sell conversion, and customer engagement impacts on churn and NPS.
• Collaborate across marketing and partner cross-functionally with sales, customer success, product, and other teams as needed.
• Collaborate with product marketing and demand gen to ensure content aligns with the buyer journey and GTM priorities and to amplify the customer voice across all channels.

Expansion, Retention & Advocacy

• Develop targeted campaigns to drive customer revenue growth through upsell, cross-sell, and adoption of new features or products.

• Lead customer marketing initiatives with account management and customer success teams, with successful outcomes measured by gross revenue retention, net revenue retention, churn, and NPS improvements.
• Leverage data and segmentation to personalize messaging and maximize impact.
• Own customer advocacy programs including testimonials, case studies, referrals, references, second sales, and reviews.

Events & Community

• Own customer-focused events strategy for current and future customers – including in-person events and conferences, user conferences and summits, webinars, field events, and roadshows, as applicable.
• Develop and grow a vibrant customer community that promotes knowledge sharing and brand loyalty. 

 

Content & Brand Storytelling

• Drive the creation of compelling customer content throughout the entire customer lifecycle.
• Own content strategy and execution across channels and content types. Execute strategic and timely content using internal resources, subject matter experts, freelance resources, and agencies. 
• Develop and communicate a cohesive brand strategy and visual identity.

Minimum Qualifications

• A college degree in a related field 
• Minimum of eight years of experience in a high-performing marketing environment, with 3+ years in a leadership role, preferably B2B SaaS.
• Proven success in driving customer expansion and retention initiatives.
• A deep understanding of the B2B SaaS buyer journey and experience in the energy sector are a plus.
• Excellent communication and cross-functional leadership skills.
• Strong analytical mindset with a passion for using data to inform decisions.
• Experience managing customer marketing, communities, events, content, and advocacy programs.

 

 

ABOUT YES ENERGY

 

Overview

Yes Energy delivers real-time market data and electric power trading decision solutions.  Over 1,000 market participants use Yes Energy solutions daily.  The business is a leader in information content collection and management, developing and delivering data and market analytics solutions. Since its inception in 2008, Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders, and trade managers.  Yes Energy has a team of over 300 amazing professionals in Boulder, CO (HQ); Boston, MA; Chicago, IL; Glendora, CA; Richmond, VA; London, United Kingdom; Auckland, New Zealand; and Bucharest, Romania.

Culture

Yes Energy has been named one of the Best Places to Work in Colorado, and we have the culture to prove it. At Yes Energy, we care about saying “Yes” to customers. We like to listen, learn, and develop solutions in line with their needs. We think about customers as business partners, and when we help them be more successful … we are more successful, too.

 

Around the office, our culture is driven by some pretty fundamental values that we’re proud of:

• We love innovation and solving tough challenges;
• We are “high standards people” who combine passion and pride with hard work and rewards of all kinds, resulting in a consistent ethic across the company.
• We’re team-focused with a flat hierarchy-- we work in small teams on well-defined projects that directly impact the success of the business;
• We play to each person's strengths and experience while each of us also works along a continuum of roles adjacent to our focus area. This presents the challenge of maintaining a broad set of skills and an opportunity to learn and contribute in many ways. 
• We are constantly growing. Professional development happens every day and every year.

 

Compensation and Benefits

We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.

At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as location, experience, knowledge, skills, and abilities.

Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.