Social Media Intern

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses.

About the Role:

We’re looking for a highly motivated Social Media Intern with a passion for TikTok and Instagram Reels, strong content creation skills, and a sharp eye for emerging trends. This 12-week internship offers a flexible schedule of 20 hours per week between 8:30 AM – 5:30 PM PDT.

You’ll support a leading eyewear brand by producing engaging short-form video content, contributing to our social media strategy, and interacting with our online community in a fun, authentic voice. Working closely with our in-house social and influencer teams, you’ll have the freedom to pitch ideas, take creative risks, and make a meaningful impact.

Responsibilities:

• Content Creation:
• Create, film, and edit high-quality, engaging short-form video content for TikTok, Instagram Reels, and other social media platforms
• Brainstorm and pitch creative content ideas based on current trends, pop culture, and Zenni's brand identity
• Assist in the development of social media campaigns and strategies
• Community Engagement:
• Monitor social media channels for trending topics, conversations, and brand mentions
• Engage with followers, respond to comments and messages, and foster a positive online community
• Engage with influencer partnerships and brand ambassadors
• Influencer Marketing:
• Source and identify potential influencers that align with Zenni’s brand values and target audience
• Manage influencer partnerships by coordinating communication and campaign deliverables
• Update metrics on influencer campaign performance, tracking impressions and engagement
• Social Media Management:
• Assist with daily social media operations, including daily posting, tracking analytics, and reporting on performance
• Stay up-to-date on the latest social media trends, tools, and best practices
• Conduct competitive research and analyze competitor social media strategies

Basic Qualifications:

• Strong understanding of social media platforms, particularly TikTok, Instagram, and YouTube.
• Proven experience creating engaging short-form video content (portfolio or examples required).
• Excellent written and verbal communication skills.
  Creative, trend-savvy, and passionate about social media.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time-management skills.
• Comfortable appearing on camera and participating in video content.

Preferred Qualifications:

• Currently enrolled in a Bachelor's degree program in Marketing, Communications, or a related field.
• Experience with video editing software (especially CapCut and Canva).
• Familiarity with social media analytics tools (e.g., Sprout Social, Aspire, Impact).
• Experience in influencer marketing, including identifying, negotiating, and managing influencer relationships.
• Passion for eyewear and fashion.

U.S. Perks & Benefits:

• Annual Bonus Program
• Healthcare: 100% medical, dental, and vision coverage for employees (50% for dependents)
• 401k with 4% employer match
• Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate 
• Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents 
• Tech Stipend - $50 USD per payroll  towards tech & cell phone expenses
• Annual Zenni Gift Card - to use towards our products!

Compensation

In addition to other forms of compensation like perks and benefits, the estimated range for this role is $28-30 /hr. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.

(U.S. ONLY) Please Note: While Zenni Optical is a remote first company, we are registered in most, but not all states. If you are located in one of the following states full time, we welcome you to apply: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia.

We look forward to hearing from you!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.