Director, GTM

Reporting to the Senior Director, GTM & Commercialization, the ideal candidate is a collaborative and strategic leader with a passion for bringing concepts from 0 to implementation. The successful candidate is skilled in identifying customer and category insights to shape launch strategies, as well as managing cross-functional partnerships to launch initiatives that deeply resonate with a brand’s customers and market.

WHAT YOU’LL DO

• Develop and execute the GTM strategy and roadmap new product categories, leveraging customer and market insights to enable data-driven decision-making
• Collaborate with Marketing, Customer Insights, Research, and Innovation teams to identify opportunities, drive alignment, and deliver on category goals
• Own launches for new products and lifecycle management from product readiness to customer, ensuring smooth delivery and adoption
• Conduct market analysis to assess current performance, competitive landscape, and whitespace opportunities
• Lead cross-functional planning to ensure alignment across teams and stakeholders, prioritizing initiatives that maximize impact
• Partner with Creative, Retention, and Acquisition teams to deliver cohesive messaging and campaigns that support category growth
• Champion the voice and experience of the customer, ensuring initiatives meet the unique needs of new customer segments
• Develop business cases to support investments in new products and growth opportunities
• Lead target setting for new product launches through the F12M by collaborating with Finance and Analytics
• Streamline and optimize processes, workflows, and systems to enhance efficiency and support scalable execution across GTM activities
• Manage tools and technologies to support GTM activities, enable cross-functional collaboration, and optimize analytics capabilities

WHAT WE'RE LOOKING FOR 

• 8-10 years of experience in bringing new CPG innovations to market, ideally in wellness, consumer goods, or family-focused industries
• Proven ability to develop and execute category strategies that drive growth and innovation
• Strong analytical skills with a track record of using data and insights to guide decisions
• Experience working with high-performing, cross-functional teams and senior leaders
• Excellent communication and stakeholder management skills, with the ability to align diverse teams, drive results, and influence
• Strategy and operations experience, preferably within GTM or customer insights/experience or a similar capacity
• Strong project management skills and attention to detail with the ability to prioritize and manage multiple initiatives at once
• Creative thinker with a passion for driving innovation and delivering exceptional customer experiences
• Demonstrated expertise in process improvement, including identifying inefficiencies, implementing solutions, and measuring impact
• A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
•  A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture  that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

   

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $141,500-$175,000 and will ultimately be decided at the offer stage based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.