Senior Manager, Referral & Advocacy

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 is looking for a Senior Manager, Referral & Advocacy to drive the success of our new AG1 customer ambassador program. This role is perfect for someone who thrives at the intersection of strategy, operations, analytics, and community engagement, ensuring our ambassador program and other referral programs deliver incremental business growth while creating a world-class customer experience.

You will be responsible for ensuring the success of our ambassador program—from onboarding new ambassadors, engaging existing ones and creating new tactics for driving growth —leveraging data-driven decision-making, process management, and creative problem-solving to improve performance. You’ll interact daily with AG1 ambassadors, ensuring they are supported, motivated, and well-equipped to contribute to our program's success.

Reporting to the Director, Referral & Advocacy, this role requires organization, a strong business sense, a passion for interacting with customers, a creative streak, and a desire to improve the status quo. The ideal candidate is a customer-obsessed operator who is as energized by working directly with our ambassadors as they are by solving strategic problems.  

WHAT YOU'LL DO

Referral & Loyalty Program Management

• Drive and optimize referral marketing strategies to increase customer acquisition and maximize lifetime value.
• Lead the implementation and ongoing management of referral programs, ensuring seamless customer experiences and strong conversion rates.
• Collaborate with Retention and Engineering teams to enhance referral mechanisms across digital platforms.
• Analyze program performance, track key metrics, and refine strategies based on data insights.
• Devise tactics and support strategies to scale our customer ambassador network.

Customer Advocacy & Brand Ambassador Programs

• Support the design and execution of advocacy programs that encourage customers to become brand evangelists.
• Identify and nurture relationships with ambassadors to amplify organic word-of-mouth marketing.
• Develop storytelling and UGC (user-generated content) strategies to highlight customer success stories.
• Partner with Brand and Community teams to drive engagement through advocacy initiatives.

Customer Experience & Engagement

• Support the development and execution of referral and advocacy strategies to achieve and exceed monthly referral goal targets from our ambassador network.
• Establish and maintain strong relationships with ambassadors to drive engagement, support their success and optimize the referral programs.
• Leverage customer feedback and behavioral insights to refine referral and advocacy touchpoints.
• Drive personalized referral incentives and rewards that resonate with target audiences.
• Ensure referral and advocacy initiatives align with customer expectations and enhance overall brand experience.
• Ideate new initiatives and improve existing processes to support the education, onboarding, engagement and retention of our ambassadors.
• Leverage software tools to manage our ambassador community’s performance and engagement.
• Ideate and implement creative ways to engage, inspire, and activate the ambassador network.
• Facilitate operational processes to support the program’s success.
• Manage budgets and operational effectiveness to ensure program sustainability.

WHAT WE'RE LOOKING FOR

• 7+ years of ambassador and/or referral program management.
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.
• Highly personable, positive, and outgoing, with exceptional communication and relationship-building skills
• Strategic, organized, detail-oriented, and able to manage multiple priorities effectively.
• A self-starter with the ability to work independently, thrive in ambiguity and prioritize accordingly.
• Results-oriented, with a track record of achieving goals through collaboration and problem-solving.
• Creative and strategic thinker who loves building programs and finding new ways to inspire engagement.
• Experience managing ambassador programs and/or referral programs is preferred.
• Creative thinker who thrives in ambiguity, loves interacting with customers and is energized by building from the ground up.
• DTC, Retention or Referral experience preferred.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• A monthly subscription of AG1 and access to branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi.
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $110,000-$135,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.