Director, Growth Marketing, Australia

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team. 

THE ROLE

We are looking for an entrepreneurial, innovative, and customer-centric Director, Growth Marketing, Australia dedicated to scaling our digital acquisition and retention efforts in Australia. This person is a growth hacker at heart who has repeatable experience scaling budgets and high-performing teams across a number of channels, including digital platforms and creator channels. This leader will be accountable for scaling AG1’s growth strategy into a growing market and adapting and strategizing new growth methods relevant to the region.

 WHAT YOU’LL DO

• Execute and lead the implementation of growth strategy by using paid and owned media channels to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way
• Understand/embrace the global brand/marketing strategy positioning and work in conjunction with the CEO, International and the Brand Marketing lead to develop/implement a streamlined growth strategy for Australia.
• Lead the development and execution of innovative growth marketing strategies to drive customer acquisition, engagement, and retention.
• Own the full marketing funnel, from awareness through conversion and retention, leveraging multiple channels (digital, email, social, content, partnerships, SEO, etc.).
• Manage and grow the company’s presence across both paid and organic channels, ensuring strategic alignment with business objectives.
• Collaborate with APAC and the global leadership team to refine brand messaging and ensure consistency across all channels.
• Partner with regional teams to tailor global campaigns for the Australian market.
• Lead rapid experimentation of new channels, campaigns, creative, incentives, sales funnels on the website and approaches for the purpose of acquiring high LTV customers at the appropriate LTV-to-CAC ratios
• Be responsible for the reporting on key metrics and delivering ROI of the program across a number of stages in the funnel and website - awareness, consideration, acquisition and site analytics
• Build and lead a high-performing creator partnerships program focused on building strong relationships with creators across Podcasts, Instagram,  YouTube and other platforms that drive both revenue growth and brand trust
• Oversee the pipeline and ecosystem of ambassadors to ensure continuous partner growth and retention
• Lead media buying efforts across both brand and performance campaigns and identify efficiencies between the two
• Partner deeply with the creative team or agencies to develop new operating models and tools for creative development and iteration
• Responsible for measuring inputs, optimizing dashboards and mining data to drive weekly business reviews, insights and move business lag metrics
• Develop and manage the annual plan and budget and, in collaboration with Growth Finance, adjust plans monthly based upon realized return on investment.
• Build and maintain strong partnerships with key stakeholders across the organization including product, engineering, customer and brand marketing  

WHAT WE'RE LOOKING FOR

• 10+ years of experience in growth marketing, digital marketing, or performance marketing, with prior experience in a leadership role
• Strong understanding of the Australian market, consumer behavior, and digital trends.
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.
• Proven track record of successfully managing both large and small scale  marketing campaigns that drive customer acquisition, engagement, and retention
• Strong attention to detail and a proven ability to manage multiple work streams at once.
• Being customer-centric
• A flexible mindset and ability to deal with ambiguity that comes with a high-growth environment
• Strong interpersonal, written communication, and organizational skills.
• Bachelor’s degree in Marketing, Business, or a related field

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is AUD 150,000.00 - AUD 190,000.00  and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.