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Senior Director, Product Marketing - AI

San Francisco, CA

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

Airtable's Marketing Team is seeking a Senior Director of Product Marketing, AI to lead both our AI product marketing initiatives and core product marketing functions. In this expanded role, you'll shape the strategic positioning and go-to-market strategy for our entire product portfolio, with special emphasis on our AI capabilities. You'll lead a team of product marketers and collaborate with cross-functional leaders to elevate Airtable's profile as an AI-first company, driving full-funnel marketing efforts, including building pipeline for our newly launched AI products. Reporting directly to the Head of Product and Solutions Marketing, you'll be a key member of the marketing leadership team.

What you'll do

  • Lead Core Product Marketing: Oversee all aspects of product marketing for our platform, including messaging, positioning, and competitive differentiation. Ensure consistency across our entire product portfolio while highlighting our AI differentiators.
  • Drive AI Strategy: Partner closely with product and sales leadership to shape our AI roadmap and go-to-market approach, optimized for enterprise growth while building on our strong self-service adoption. Help define AI-focused solutions for specific industries.
  • Develop GTM Programs: Create and execute go-to-market strategies, including defining goals, metrics for success, asset development, and integrated launch planning for large, complex AI product launches.
  • Champion Voice of the Customer: Develop deep understanding of how customers leverage our platform and AI capabilities. Define ideal customer profiles and personas, ensuring product marketing supports pipeline conversion and customer advocacy.
  • Lead Product Messaging & Positioning: Own the compelling narrative around our core platform, with particular focus on our AI capabilities. Create an integrated editorial calendar that delivers consistent messaging across all content, campaigns, and channels.
  • Develop Sales Enablement: Equip our sales teams with powerful content, training, and tools to effectively communicate our value proposition. Create case studies and ROI frameworks showcasing successful implementations, especially AI-powered solutions.
  • Drive Pricing and Packaging Strategy: Develop holistic pricing models across our product portfolio. Create packaging strategies that align with customer value and maximize adoption of advanced features.
  • Press and Influencer Engagement: Generate press and influencer momentum for Airtable’s AI initiatives by collaborating with the Communications, AR, and Content teams.
  • Build a Product Marketing Team: Attract, develop, and retain top product marketing talent. Manage a diverse team handling core product marketing, AI-focused marketing, and competitive intelligence. Create a culture of strategic thinking and executional excellence.

Who you are

  • 10+ years of product marketing experience in B2B software, with significant experience in generative AI technologies
  • Strong track record managing product marketing teams in fast-paced environments
  • Experience in both B2B and product-led growth marketing models
  • Executive presence with the ability to influence across product, marketing, and sales organizations
  • Outstanding storytelling and presentation skills, particularly around complex technical topics
  • Proven track record of leading successful product launches 
  • Strategic mindset with ability to balance tactical execution and long-term vision

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant. 

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If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.

Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable.

For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is:

$308,000 - $360,000 USD

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