Creative Director

About Us:

Alpha Lion is a leading fitness and nutrition company dedicated to creating innovative, high-performance supplements that help people achieve their fitness goals. Under the Alpha Lion umbrella, Superhuman is one of America's top pre-workout energy brands, focusing on making fitness fun and accessible.

Founded by gym lovers who got tired of an industry that takes itself too seriously, Superhuman's mission is simple: turn boring workouts into daily celebrations and make fitness fun while making the world healthier.

We believe the best workouts happen when you're actually enjoying yourself. The fitness industry has been stuck in 'no pain, no gain' mode for too long. Great results and good times aren't mutually exclusive - they're better together.

There's nothing like the high of a great workout - that moment when the energy kicks in, your playlist hits right, and you surprise yourself with what you can do. We're here to make sure every session feels like that.

Join our fast-growing team and help shape the future of fitness. At Alpha Lion, you'll work with passionate fitness enthusiasts in a culture that values creativity, excellence, bold ideas, and moving at speed. We're disrupting the supplement industry with products people actually love to use, backed by formulations that deliver real results.

This is your chance to make a mark on not just one, but two dynamic brands that are changing how people experience fitness.

The Role:

The Creative Director will be a hands-on creative leader responsible for bringing Superhuman's irreverent brand identity to life across all touchpoints. You'll lead a small but mighty design team while personally executing key creative projects that express our "Seriously Fun Energy" positioning. Working closely with the CEO on brand governance and the CMO on marketing execution, you'll ensure our creative output consistently delivers both quality and speed.

This role requires a hybrid designer-leader who can both create exceptional work and build a high-performing team. The ideal candidate is a skilled visual designer with experience translating brand strategy into compelling creative across digital and physical touchpoints.

What You'll Do

Creative Leadership & Vision

• Lead creative execution across all channels (digital, retail, packaging)
• Drive creative excellence while maintaining brand standards
• Build and mentor a high-performing creative team
• Establish creative processes that enable speed and quality

Hands-On Creative Execution

• Design and execute key brand projects and campaigns
• Bring our visual identity to life across digital and physical touchpoints
• Design packaging, retail displays, and branded materials

Team Management & Development

• Build and lead a central creative team
• Create clear career paths and growth opportunities
• Establish creative workflows and processes
• Manage resource allocation across departments
• Drive creative team performance and development
• Balance workload across the team and external resources

Brand Application & Governance

• Help implement brand governance systems
• Ensure consistent application of brand guidelines
• Contribute to brand expression evolution
• Maintain visual brand consistency across channels
• Guide agencies and partners on brand expression

Cross-Functional Partnership

• Partner with marketing teams on campaign execution
• Guide performance team on paid media creative
• Assist social team with content creation
• Work with the eCommerce team on UI/UX design
• Collaborate with the retail team on physical experiences

 

What We’re Looking For:

Experience & Background

• 5+ years of creative leadership experience in CPG, beverage, or fitness brands preferred
• Strong portfolio demonstrating exceptional visual design skills
• Experience bringing brand identities to life across channels
• Track record of hands-on creative execution and team leadership
• Experience with both digital and physical design execution

Skills & Capabilities

• Visual Design: Expert-level design skills across mediums
• Creative Leadership: Ability to guide and develop a design team
• Brand Understanding: Strong grasp of brand strategy and application
• Execution Excellence: Proven ability to deliver high-quality work at speed
• Versatility: Skills across packaging, digital, retail, and social
• Software Proficiency: Expert in design tools and production software

Additional Information:

$120/month Employee Stipend / 120 hours PTO per year / PTO on your birthday & PTO Quality life event

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!) 

www.alphalion.com 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.