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Launch Manager

McLean, Virginia

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

We are seeking a highly organized and cross-functional Launch Manager to drive the planning, coordination, and execution of both product launches and strategic go-to-market initiatives across the business.This role serves as the central orchestrator of marketing activities across Product and Solutions Marketing, Field Marketing, Digital Marketing and Communications. The Launch Manager ensures that segment-specific strategies, regional plans, and business initiatives are unified into a cohesive, insight-driven go-to-market execution plan.

This role goes beyond traditional product launches—owning the rollout of key business initiatives such as new solutions, market expansions, and GTM transformations.

While we would prefer that this role be based out of our HQ in McLean, VA, we will evaluate qualified remote candidates. Regardless, working hours will be Eastern Time so as to align with core Marketing and Product Management teams.

In this role, you will:

  • Own the end-to-end launch strategy and execution for new product and services releases, solution launches, and strategic initiatives such as new GTM motions, pricing and packaging updates, domain expansion, and rebranding efforts.

  • Establish a consistent launch framework that can scale across both product and non-product initiatives.

  • Define launch tiers, success criteria, and governance models based on initiative complexity, business impact, and cross-functional dependencies.

  • Consolidate segment plans from Product Marketing and Solutions Marketing into a unified launch plan.

  • Integrate global launch strategy with regional execution plans in partnership with Field Marketing.

  • Act as the primary liaison between Marketing and the Product Launch team within Product Management.

  • Partner with Field Marketing to align launches with regional plans, targets, market dynamics, localization needs, and activation strategies.

  • Coordinate across key stakeholders, including Product and Solutions Marketing, Field Marketing, Digital Marketing, Marketing Operations, Communications, and Product Launch.

  • Build and maintain comprehensive launch plans, timelines, dependency trackers, and readiness plans.

  • Run launch governance, including regular cross-functional syncs, executive updates, readiness reviews, and risk mitigation discussions.

  • Identify risks, dependencies, and gaps, and proactively drive resolution to keep launches on track.

  • Drive end-to-end readiness across all channels and regions, ensuring consistent execution while allowing for regional flexibility.

  • Define and track KPIs for product launches and strategic initiatives.

  • Build and deliver performance reporting using tools such as Marketo, Tableau, and Salesforce.

  • Analyze launch performance across segments, regions, campaigns, and pipeline contribution.

  • Provide actionable insights to Product Marketing and Solutions Marketing leads on segment performance, geographic trends, initiative effectiveness, pipeline contribution, and conversion trends.

  • Partner with Field Marketing to evaluate regional performance against targets and optimize future execution.

  • Lead post-launch and post-initiative retrospectives to identify opportunities to improve launch processes, cross-functional alignment, regional activation, and measurement frameworks.

  • Build scalable best practices for repeatable, high-impact launches and strategic initiative rollouts.

Qualifications:

  • 7–12 years of experience in product marketing, program management, launch management, go-to-market operations, or related GTM leadership roles.

  • Experience managing both product launches and cross-functional business initiatives or transformations.

  • Strong experience working with Field Marketing in a global organization.

  • Hands-on experience with marketing automation and analytics tools, such as Marketo, Tableau, and Salesforce.

  • Exceptional program and portfolio management skills, with the ability to manage multiple concurrent launches and initiatives.

  • Strong cross-functional collaboration and influencing skills.

  • Ability to synthesize complex inputs into clear, actionable plans.

  • Analytical mindset with strong reporting and insight-generation capabilities.

  • Experience connecting strategy to execution to performance measurement.

  • Excellent communication and stakeholder management skills.

  • Ability to operate effectively in fast-paced, evolving environments.

 

What success looks like:

  • Product launches and strategic initiatives are consistently delivered on time and with high quality.

  • Product, Marketing, Field, and regional teams are aligned on launch plans, dependencies, timelines, and success metrics.

  • Leadership has clear visibility into launch readiness, risks, performance, and regional execution.

  • Data-driven insights inform continuous improvement and future planning.

  • The organization operates with a repeatable, scalable launch and initiative framework.

#LI-MB1

Tools and Resources 

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. 
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

Benefits

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]

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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. 

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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