Senior SEO Manager

At Aspire, we’re more than just a FinTech company—we’re the leading all-in-one financial operating system built to empower the world’s innovators and entrepreneurs. We are on a mission to reinvent business finance, empowering startups and businesses to realise their full potential.

Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and empowered more than 50,000 businesses using our suite of products.

Aspire has consistently been recognized for excellence, earning Best Employer and Startup of the Year by the Asia FinTech Awards in 2022 and 2023, ranked as LinkedIn’s Top Startup in Singapore, and listed on CB Insights’ Top 100 Global Fintech in 2023 and 2024.

You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds.

Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the fintech space! 

About the team:

At Aspire, we’re on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team crafts and executes strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.

About the role:

We’re seeking a strategic, hands-on, and data-driven Senior SEO Manager to lead our global SEO team across all markets and languages. You’ll own the SEO strategy end-to-end, building and scaling organic acquisition across English, Traditional Chinese and other languages as we scale our business globally. This role is critical to shaping the organic growth engine that brings high-quality traffic and leads to Aspire and making SEO a strong acquisition channel.

You will lead a growing team of SEO specialists, including content SEO and technical SEO across Singapore and Hong Kong, and work closely with our Product, Content, Engineering, and Product Marketing teams. You’ll report to Aspire’s Director of Growth Marketing (based in Singapore) and will work alongside Brand, Product Marketing and our VP Marketing to craft frameworks and SEO roadmaps for scalable long-term organic growth. This will be a hybrid role and require hands-on and strategic thinking. 

What you’ll be doing: 

• Own and evolve Aspire’s global SEO strategy, including content SEO, technical SEO, and programmatic SEO, aligned to overall growth and ambitious business goals
• Scale SEO with AI. Embed AI into end-to-end processes and also optimize for results on ChatGPT and AI-based searches 
• Develop and expand a cross-functional SEO team, including content writers, technical SEO specialists, and local market SEOs
• Build and maintain a scalable SEO framework across all markets and languages
• Oversee the execution of country-specific SEO roadmaps and localization strategies
• Identify and prioritize SEO growth opportunities through keyword research, competitive analysis, technical audits and clarify commercial impact 
• Partner with Content, Product, and Engineering teams to build SEO-friendly site architecture, templates, and features
• Lead Aspire’s programmatic SEO initiatives and guide the implementation of scalable landing pages
• Establish SEO KPIs and reporting frameworks to track impact on traffic, Qualified Leads, and Active Accounts, revenue and team performance 
• Stay updated on SEO algorithm changes, industry trends, and competitive landscape to proactively adapt strategies 
• Adhere to internal guidelines and processes to ensure we remain compliant 
• Share market insights with the rest of the marketing team to inform broader campaigns 

Minimum Qualifications:

• 8+ years of experience in SEO, with at least 2 years leading SEO teams in multiple markets
• Strategically minded and able to understand how to shape a long-term roadmap to deliver commercial results 
• Proven experience driving SEO growth in B2B or fintech companies is a strong advantage
• Strong grasp of technical SEO (e.g., crawling, indexing, structured data, Core Web Vitals)
• Experience with programmatic SEO, scalable content strategies, and content localization
• Hands-on expertise with tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, Content Management platforms (knowledge of Webflow a plus) 
• Experience managing SEO teams and collaborating with cross-functional stakeholders
• Analytical and commercial mindset with an ability to interpret data and translate into actionable insights
• Strong communication and project management skills
• Comfortable working in a fast-paced, high-growth environment with a global outlook

What we offer

• Uncapped flexible annual leave.
• Hybrid work arrangement. 
• Training subsidy for your professional growth.
• Wellness benefit.
• Team bonding budget to foster collaboration and sense of belonging.
• Flexibility to work from anywhere (for up to 90 days per annum).
• Culture is Key: We always strive to cultivate a special culture that brings special talents together - You can learn more about our culture on our careers site and LinkedIn Life page.
  

Equal Opportunity Statement 

Aspire is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws. 

Please note: by submitting your application, you acknowledge that you have read and understood Aspire’s Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the “Policy”), and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing people@aspireapp.com.