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Marketing Copy Writer (Short-Form Specialist)

Remote (US)

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

AssetWatch is seeking a highly motivated and creative Marketing Copy Writer with a passion for crafting compelling short-form content that drives leads. You will be a key player in developing engaging copy for our marketing campaigns across various channels, focusing on concise and impactful messaging that resonates with our target audience. If you thrive in a fast-paced environment and have a knack for turning complex ideas into clear and persuasive language, we want to hear from you! 

What You'll Do:

  • Campaign-Focused Content Creation: Develop high-quality, short-form content for a variety of marketing campaigns, including:  
  • Advertising Copy: Write concise and impactful ad copy for various platforms (e.g., Google Ads, social media ads, display ads) that grabs attention and encourages clicks. 
  • Landing Page Copy: Craft compelling landing page content that drives conversions by highlighting key benefits and calls to action. 
  • Marketing Email Copy: Create engaging email subject lines, preheader text, and body copy that increases open rates, click-through rates, and conversions. 
  • Social Media Posts: Develop creative and engaging social media content that aligns with brand voice and platform best practices, including captions, tweets, and short-form video scripts. 
  • Sales Collateral: Write concise and persuasive copy for sales materials such as brochures, one-page sheets, and presentations. 
  • Collaboration: Work closely with other members of the marketing team including demand generation, digital marketing, events, and creative; as well as other team members to understand campaign objectives and target audience, ensuring consistent brand messaging across all platforms. 
  • Content Strategy: Contribute to the development of content strategies by brainstorming creative ideas and identifying opportunities for short-form content optimization. 
  • SEO Optimization: Incorporate relevant keywords and SEO best practices into content where appropriate to improve search engine visibility. 
  • A/B Testing: Collaborate on A/B testing initiatives by creating variations of ad copy, landing page content, and email copy to optimize campaign performance. 
  • Proofreading and Editing: Ensure all content is error-free, grammatically correct, and adheres to brand guidelines. 
  • Staying Up-to-Date: Stay current with industry trends, best practices, and emerging platforms in short-form content marketing.

Who You Are:

  • 2+ years of experience in marketing copy writing, with a strong emphasis on short-form content creation. 
  • Proven ability to write concise, persuasive, and engaging copy for various marketing channels. 
  • Excellent understanding of marketing principles and best practices. 
  • Strong attention to detail and a passion for creating high-quality content at scale. 
  • Ability to work independently and as part of a team. 
  • Excellent communication and collaboration skills. 
  • Familiarity with SEO principles and keyword research. 
  • Experience with content management systems (CMS) and marketing automation tools a plus. 
  • Portfolio showcasing relevant short-form content examples. 

What We Offer: 

AssetWatch is a remote-first rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space. 

  • Competitive compensation package including share options. 
  • Flexible work schedule 
  • Full benefits and 401K 
  • Opportunity to make a real impact every day 
  • Opportunity to work with an exciting and growing team 
  • Unlimited PTO 

We have a distributed team that works remotely across locations in the United States. We are open to candidates from most states but collaboration within core working hours is required. 

#LI-Remote

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