EVP, Brand Management - Lifestyle

Who We Are

Authentic is a global brand development, marketing and entertainment platform.  Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands.  Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As EVP Brand Lifestyle,   you’ll be leading the Authentic Brands Group’s expansion efforts for SPARC, JCP . The EVP - Brand Lifestyle  will report to the Chief Brand Officer, Group President of Authentic.  In this critical role, you’ll work with corporate leadership to execute a strategy focused on increasing Authentic’s brand presence in these territories. We’re seeking a driven leader with extensive knowledge of brand licensing who has a strong network of contacts in the licensing and retail sectors to join our team. The EVP will have overall P&L responsibility , including annual business development goals, current licensee royalty streams, execution of marketing initiatives, and managing administrative costs standards throughout the creative process

What You’ll Do

As EVP Brand  you’ll be leading the Authentic Brands Group’s expansion efforts for the Lifestyle brands. The EVP - Brand will report to the Chief Brand Officer, Group President of Authentic.  In this critical role, you’ll work with corporate leadership to execute a strategy focused on increasing Authentic’s brand presence in these territories. We’re seeking a driven leader with extensive knowledge of brand licensing who has a strong network of contacts in the licensing and retail sectors to join our team. The EVP will have overall P&L responsibility , including annual business development goals, current licensee royalty streams, execution of marketing initiatives, and managing administrative costs standards throughout the creative process

Key Responsibilities

Develop and lead Authentic’s strategy

• Manage the strategy and execution of a multi-billion-dollar business including planning, revenue forecasting, and business analysis to inform go-forward plans for growth and efficiency
• Work collaboratively with Authentic’s corporate international leadership team to develop and execute the strategy for expansion in the region
• Develop and implement business plans to ramp up business development and awareness of the company’s brand portfolio
• Position Authentic’s brands competitively; monitor competitor product efforts, site changes, and industry trends; work proactively to sustain the strength of brands and products
• Work collaboratively with licensees to develop and execute critical action plans including product initiatives, wholesale and retail distribution efforts, and digital and social media marketing
• Define go-forward strategies for growth and efficiency to increase online sales and optimize the customer experience.
• Formulate a development strategy that generates new business pipeline; incorporate regional and categorical nuances into the sales strategy
• Source and recruit a business development team that prospects, qualifies, and closes new licensing and direct-to-retail deals
• Take a hands-on approach to business development; work closely with the business development team to drive sales activity and close deals
• Leverage your network of contacts to schedule discussions and meetings with target licensing and retail prospects
• Establish, manage, and optimize a high-performing team
• Serve as leader and director of the team
• In partnership with Authentic corporate, source, recruit and select top talent for the team
• Mentor and lead the team; plan and execute talent retention strategies•
• Coordinate for the delivery of training, career and talent development that retains talent and strengthens the business
• Observe team performance and provide regular feedback and coaching to help team members maximize their contributions. Oversee brand and marketing management•
• Own partner licensee relationships: Train, develop and ensure licensees are adhering to the standards of their agreements•
• Coordinate and align brand marketing between Authentic and licensees guaranteeing the most up-to-date brand information is conveyed to and adopted by the licensee
• Monitor licensee performance and proactively troubleshoot and correct challenges relating to key contractual and operational issues
• Lead and facilitate productive communications between the Lifestyle team and Authentic corporate office; ensure that local employees are informed and aware of corporate initiatives and directions related to their job responsibilities•
• Manage daily  operations Support accounts receivable and collections activity
• Manage and monitor office business expense to budget; proactively adjust the budget to achieve P&L goals
• Establish a formal framework for the timely and transparent reporting of business matters to Authentic corporate team

Must Haves:

• Have 20 or more years ‘brand development and licensing experience in fashion, retail or celebrity, and entertainment
• Be a driven self-starter with executive-level leadership qualities
• Have extensive hands-on experience leading all aspects of a business operation including business development and sales, brand management and marketing, and P&L management
• Be a decisive problem solver with the ability to assess situations quickly, consider options, and choose a path forward
• Have experience working independently and exhibit excellent communication skills
• Understand the mechanics of the licensing business model
• Possess an extensive network of contacts in the licensing and retail sectors
• Have a deep understanding of the market and consumer
• Have earned a bachelor’s degree, MBA preferred

Primary Location Salary Range:

$200,000 - $400,000

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

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https://www.authentic.com/privacy-policy