Content & Copy Lead

We’re looking for a new colleague to join us in this key role as Content & Copy Lead, helping shape how AutoProff communicates with customers across Europe. 

You’ll shape how our story is told — turning product insights, commercial priorities and user needs into clear, consistent and engaging content that strengthens our brand and supports both marketing and product experiences. 

The role is based out of our office in Copenagen with flexibility to work from home 1-2 days per week. 

About the role 

As our Content & Copy Lead, you’ll own the development of sharp, user-centred copy and guide the content strategy that supports our brand, growth and product adoption. You’ll write hands-on across marketing channels, support Product with clear and thoughtful UX/UI copy and build the guidelines that ensure our tone and messaging stay consistent across teams and markets. 

This is a highly collaborative role, working closely with Growth Marketing, PMM, Product, Design and Sales to make sure our content is aligned, on-brand and drives real impact. 

Let's dive into your key responsibilities, you will 

• Write clear, persuasive and user-centred copy in English across campaigns, web, email, paid channels, video scripts, and events.
• Develop sales enablement content such as one-pagers, case studies, presentations and launch materials.
• Ensure content aligns with positioning, value propositions and overall GTM priorities.
• Adapt messaging by audience, market and funnel stage to ensure relevance and conversion.
• Build and manage an editorial calendar in collaboration with Growth, PMM and Sales.
• Define and maintain a content strategy that supports brand, demand generation and product adoption.
• Create and maintain tone-of-voice, style and messaging guidelines for Marketing, Product and other teams.
• Develop templates, frameworks and briefing formats that help non-writers produce better content.
• Review and approve key content pieces to ensure consistency and quality.
• Train and support stakeholders in how to apply guidelines and give effective feedback.
• Utilise AI tool workflows: create strong briefs, evaluating outputs and rewriting into sharp, on-brand copy. 

The need-to-have skills 

• 4+ years of experience in copywriting or content roles (agency or in-house), ideally within B2B, SaaS or tech.
• Native-level or near-native English writing skills and the ability to adjust tone across channels and audiences.
• Experience producing both short-form content (ads, emails, UX microcopy) and long-form assets (articles, case studies, website content).
• Strong collaboration skills and experience working with Marketing, Product and Design teams.
• Excellent ability to structure messaging, shape content briefs and write for specific outcomes.
• Experience building and rolling out tone-of-voice and content guidelines.
• Comfortable using AI tools while maintaining strong editorial judgment and attention to detail. 

The nice-to-have skills 

• Experience writing for marketplace or automotive audiences.
• Basic understanding of SEO and content performance metrics.
• Familiarity with tools like HubSpot, Miro or similar platforms. 

You will thrive in this role if you 

• Are a strong communicator who loves crafting crisp, compelling messages for different audiences and formats.
• Enjoy switching between hands-on writing, content planning and cross-functional collaboration.
• Can take complex information and turn it into simple, user-friendly copy.
• Like bringing structure to content workflows and helping others communicate more clearly.
• Feel at home in a fast-moving environment where you balance creativity with strategic direction.
• Value quality, consistency and the craft of writing — even when using AI as a supporting tool.
• Appreciate working closely with Marketing, Product and Design to create a unified voice and strong brand presence. 

If you think we could be a match, we can’t wait to hear from you. Hurry up and apply!  

About AutoProff 

AutoProff was founded in 2013 by the experienced car dealer Jesper Ratza in Denmark. The aim was to digitalise B2B used car trading, helping car dealers increase sales and improve profits. 

in August 2022, AutoScout24, the leading specialised pan-European online car marketplace, acquired a majority stake in AutoProff. The partnership has supported the rapid expansion of AutoProff's solutions across Europe and enables the creation of Europe's first fully integrated C2B-B2B-B2C dealing solution for used cars. 

At AutoProff, we specialise in providing online B2B used-car dealing solutions designed to improve the buying and selling experience for professional car dealers and their customers. 
 
With a focus on effective solutions, digitisation and customer service, we are committed to being the home of B2B car dealing for European dealers, including trade-ins cars, retail-ready cars, newer used fleet vehicles and insurance write-offs.  

We are the emerging European leader with more than 150,000 B2B used cars on our online trading platforms annually.