Back to jobs

Google Ads Strategist (Contractor)

Manila, Philippines

The Google Ads Strategist (Contractor) will provide specialized digital marketing services to Balsam International on a project basis. This role will manage digital marketing initiatives across Pay-per-Click (PPC) including YouTube, Google, and Bing Ads, and will report directly to the Digital Acquisition Manager.

Work Details: This is a 10-month contract with remote flexibility based in Metro Manila, with potential to extend depending on business needs.
 
Important Reminder: Contractor roles are paid hourly and engaged via the Upwork platform, which includes time tracking for logged work hours. Only applicants willing to engage via Upwork may apply.

Scope of Work:

Campaign Planning, Execution, & Optimization

  • Develop and present campaign plans aligned with agreed project goals and brand objectives
  • Execute and manage campaigns in our PPC account, manage our creatives and conduct promotional changes aligned to our sale calendar
  • Monitor campaign performance against spend, revenue, and brand/company KPIs
  • Conduct ongoing optimizations to maintain performance targets
  • Build and implement channel roadmaps and account initiative tests as scoped
  • Report on digital acquisition metrics including customer acquisition cost (CAC), new customer acquisition & incrementality lift.

Accounts Auditing &  Monitoring

  • Conduct scheduled account audits and provide written audit reports
  • Monitor accounts to confirm campaigns are running as planned
  • Liaise with vendors and agencies for monitoring and optimization activities within scope
  • Assist with ad hoc invoice audits and media cost allocations as requested    

Integrated Planning & Cross-Functional Collaboration

  • Develop channel initiatives to support integrated planning goals and present recommendations to client stakeholders
  • Apply customer insights to channel campaign strategies
  • Coordinate with cross-functional counterparts on relevant initiatives
  • Monitor and report on cross-functional initiative progress
  • Support localization needs as required (e.g., coordination with localization teams)
  • Assist with tag implementation and audits for new tools or platforms (e.g., SA360) as scoped

Performance Analysis & Reporting

  • Deliver regular performance analysis reports (cadence to be agreed upon project initiation)
  • Prepare and present business review materials including weekly/bi-weekly performance summaries
  • Produce season wrap-up analyses and ad hoc deliverables as specified
  • Flag performance concerns and recommend actionable next steps
  • Monitor and summarize competitive landscape and relevant industry trends
  • Provide heightened monitoring and real-time reporting during peak/holiday seasons as scoped

Finance & Budget Management

  • Manage campaign spend in alignment with agreed profitability and KPI goals
  • Maintain and update budget tracking files (Expense Metric, Invoice Tracker, Budgeting files) with accurate data
  • Build revenue projections for assigned channels and implement updates as needed
  • Deliver budget allocation recommendations and digital media mix strategies
  • Provide real-time spend and revenue pacing reports during peak season as scoped

Additional Project Deliverables

Other deliverables may be added as agreed upon

Requirements:

  • Minimum 2 years of hands-on experience in Digital Acquisition or Digital Marketing
  • Highly proficient in MS Excel (complex models, formulas, pivot tables)
  • Strong working knowledge of Google Ads, Facebook/Meta Ads, Google Analytics, and DSPs
  • Experience with AI tools, tracking, and attribution platforms preferred
  • Strong problem-solving and analytical skills; detail-oriented
  • Clear written and verbal communication skills in English
  • Ability to work independently and manage deliverables to agreed timelines
  • Adaptable and willing to learn new tools quickly

Status:

  • Contractual, home-based role requiring 8 hours/day, 5 days/week.
  • No employee benefits due to contractual nature. Paid overtime may be required.
  • Contract duration: 10 months (may be shortened or extended depending on business needs).

Hourly Rate: USD 6.50 hourly (Non-negotiable)

Create a Job Alert

Interested in building your career at Balsam Brands? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Balsam Brands’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.