Global Marketing Director

Blockchain is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time.

We are looking for a dynamic and strategic Global Director of Marketing to lead our marketing efforts at Blockchain’s London office.

As Director of Marketing, you will own and execute Blockchain’s brand and marketing strategy, ensuring alignment with our overarching marketing and communications vision. Reporting to the President, you will collaborate closely with the executive leadership team to develop and implement a high-impact marketing strategy that enhances brand awareness, drives user acquisition, and fosters community engagement.

This role is ideal for a strategic, hands-on marketing leader who thrives in a fast-paced environment. The successful candidate will leverage a diverse range of media and digital channels to elevate Blockchain.com’s industry presence, positioning us as a global leader in the space.

WHAT YOU WILL DO

• Define and execute a content and thought leadership strategy to position Blockchain.com as a trusted authority and educator in the cryptocurrency space.
• Develop and optimize data-driven marketing campaigns to accelerate user acquisition, engagement, and monetization—fostering a culture of experimentation, A/B testing, and continuous iteration.
• Collaborate cross-functionally with leaders from our retail, institutional, and B2B verticals to inform product development, identify product-market fit, and successfully launch new products, features, and token listings.
• Lead brand strategy and communications, working closely with the comms team and external consultants to ensure a consistent, trust-building brand narrative across all channels.
• Own and drive marketing performance, setting clear KPIs, measuring ROI, and ensuring efficient allocation of resources to maximize scalable, sustainable growth and impact.
• Build, mentor, and scale a high-performing marketing team, spanning CRM, social media, content, product marketing, and other key disciplines.

WHAT YOU WILL NEED

• 7-10+ years of marketing experience, ideally in a fintech, start up, or web3 company,
• 3+ years of people management experience.
• Deep understanding of the crypto market.
• Strong analytical skills and a data-driven mindset.
• Experience with digital marketing tools (appsflyer, amplitude, iterable).
• A background in product marketing or working closely with product managers (preferred).
• Experience managing a globally distributed team (preferred).
• Experience with regulatory and compliance challenges (preferred).

COMPENSATION & PERKS

• Full-time salary based on experience and meaningful equity in an industry-leading company
• Hybrid model working from home & our office in Central London (SoHo) 
• Work from Anywhere Policy - up to 20 days to work remotely 
• ClassPass 
• Budgets for learning & professional development 
• Unlimited vacation policy; work hard and take time when you need it
• Apple equipment
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field
• Flexible work culture  

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.

You may contact our Data Protection Officer by email at dpo@blockchain.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.  Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the standard contractual clauses. 

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

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