Senior National Account Manager Canada

Department: Retail

Location: Remote (Toronto GTA based)

Salary: $80k - $120k CAD

Bubble Skincare is hiring for an experienced sales executive with a deep understanding of the Canadian retail landscape to join us as a Senior National Account Management to manage Shoppers Drug Mart and Walmart Canada. Using your extensive experience in sales planning, you will lead the short to medium-term planning of core and new products, sets, promotional planning, and marketing strategy. Collaboration is key with cross functional partners such as operations, retail marketing, education & finance teams, to support on ideation, account vision, and building blocks. This position will allow you to drive and deliver a sustainable growth plan for the brand in Canada, as well as driving day to day execution in addition to managing both retail sales and net sales targets on a monthly, quarterly and annual basis. 

PRIMARY EVALUATION METRICS Retail Sales, net sales, retailer P&L, trade/shopper marketing, strategic planning, country management

 

Responsibilities:

Strategic Planning:

• Extensive understanding of retailer and market nuances to help set overall account plan that guides priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business. Deep understanding of competitors and overall landscape. 
• Leads the initiative to work with marketing to develop full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and maximizes resources between B&M and .com
• Provides guidance to sales planning and demand planning to negotiate seasonal stock & sales plans. Works hands on with internal and retailer teams to drive orders and hit net sales targets.
• Collaboration across retail marketing, education, PR, community and creative to create a seamless omni-channel experience.
• Leads weekly sales analysis and feeds to senior leadership team weekly. Provides in depth findings and recommendations for next steps to deliver growth.

Forecasting & stock/sales plans:

• Provide plans and forecasts for seasonal stock and sales plans.
• Oversee the monthly feedback process for stock and sales plans, offering guidance to retail ops and developing high-level monthly re-projections and investment strategies by SKU/category.
• Support annual and rolling monthly forecast process in conjunction with the VP of Business Development.
• Manage overall gross profit margin, providing commentary and analytics, including calling out risks or opportunities in improving account profitability. Experience in P&L management. 

Business Development:

• Execute the end to end process of line reviews. This includes but is not limited to the pitch meeting, shelf modular planning, admin on retailer portal/forms, set up, and NPD forecasting. 
• Work closely with the brand product team to accurately and effectively build product pitch decks to unlock secondary space opportunities and expansion.
• Collaborate with leadership to build strategic decks for market meetings; comfortable in leading meetings and presenting information and strategy for business advantage. 

Marketing & Regional Support:

• Partner with marketing to ensure strong visual presence in stores, in market and on retailer.com (e.g., onsite exposure, offline exposure, mailers, email); spend for account; identifying opportunities to maximize marketing ROI and targeting efficiencies.
• Partner with Social/Digital teams to deliver a support plan in collaboration with the retail partner. Maximizing brand and retailer exposure across various touchpoints. 
• Act as a key point of contact for the Canadian PR agency, supporting on product focus strategies in line with retailer activations and knowledge of the Canadian market landscape. 
• Support on ideating and executing Canadian specific marketing initiatives (ie. events, partnerships)

 

Skills & Qualifications: 

• 5+ years in Account Management or Category Management (brand or vendor side).
• Experience working directly with Shoppers Drug Mart/Loblaws is essential.
• Passion in beauty & personal care including the beauty landscape in Canada. 
• Strong analytical skills and advanced Excel skills (ie Pivot Table, VLookup, Index/Match); ability to interpret data and create actionable insights. 
• Strong presentation skills and ability to present strategy and ideas to key stakeholders. 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments. 
• Strong organizational skills and attention to detail. 
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Ability to work independently with global teams that sit outside of market. 
• French is not required but would be an asset.