Job Application for CRM Associate at CASETiFY

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Purpose of Position

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
The CRM Associate supports the day-to-day operation of CRM activities, including customer data management, campaign execution, lifecycle automation, reporting, and coordination with internal teams to improve customer engagement and system effectiveness.

Job Description

Support the CRM Manager in executing customer lifecycle strategies to onboard, engage, upsell, encourage repeat purchases, and reduce churn across web, app, and retail channels.
Set up, maintain, and optimize always-on automated CRM journeys and campaigns across eDM, SMS, app push notifications, in-app messages, and other owned communication channels.
Manage CRM campaign calendars, including audience segmentation, list building, campaign setup, quality assurance testing, execution, and performance tracking.
Maintain accurate customer data in the CRM platform, monitor data quality and workflow issues, and escalate system or data-related concerns where necessary.
Analyse campaign and customer behaviour data to evaluate conversion, retention, and repeat-purchase performance; prepare dashboards, reports, and presentation materials with actionable recommendations.
Collaborate with Marketing, Sales, Country, Analytics, and Operations teams to deliver CRM initiatives, improve customer journeys, and support ongoing process documentation and user training.

Requirement

Bachelor’s degree in Business Analytics, Statistics, Social Science, Marketing or related discipline
2+ years experience in CRM, retention or loyalty membership program management
Familiar with the execution of eDM, push notifications, in-app message and SMS, for both campaigns and automated journeys
Experience in defining user segmentation and customer lifecycle management
Experience in working with country and cross-functional teams
Knowledge in SQL and database data structure is an advantage.
Previous experiences with marketing automation tools would be preferred, such as Salesforce, Adobe, Insider, Braze or a comparable international CDP
Experience in managing global membership program, omni channel business nature will be a big plus

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Privacy & Consent *

By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

CRM Associate

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