Senior Marketing Analytics Manager

About the Opportunity

Contentful is seeking a highly analytical and strategic Senior Marketing Analytics Manager to join our Growth Marketing team. In this role, you will lead the development of insights that drive strategic decision-making across the full marketing funnel. You will be responsible for translating data into actionable recommendations to optimize our marketing programs and increase pipeline generation across digital and field campaigns, including events.

This is an exciting opportunity for someone who not only thrives in data but can interpret the story behind the numbers and confidently influence change across the organization.

What to expect

• Lead Full-Funnel Analytics: Own the analysis of marketing performance across the funnel—from impressions to closed-won deals. Evaluate campaign effectiveness across channels such as web, paid media, organic, email, ABM, and in-person/virtual events.
• Drive Pipeline Insights: Develop and deliver regular reports and dashboards that track pipeline creation, marketing-influenced revenue, and campaign attribution. Identify patterns and gaps to uncover new opportunities for pipeline acceleration.
• Strategic Marketing Partner: Collaborate closely with marketing leaders across demand generation, field marketing, events, web, digital, and operations to define KPIs, test hypotheses, and ensure alignment on business goals and performance benchmarks.
• Performance Optimization: Provide data-driven recommendations on budget allocation, audience targeting, creative strategy, and channel mix based on ongoing performance insights and historical trends.
• Reporting & Visualization: Build intuitive, executive-ready reporting frameworks that clearly communicate campaign impact. Use tools such as Tableau and Salesforce to make data accessible and actionable.
• Forecasting & Modeling: Support pipeline forecasting and scenario planning. Develop predictive models that help prioritize investment across marketing efforts.
• Cross-Functional Leadership: Work with RevOps and MarOps to ensure consistency in measurement and holistic visibility into GTM strategy effectiveness including identifying points of improvement in data hygiene.

What you need to be successful

• 7+ years of experience in marketing analytics, marketing operations, or data science—preferably in a B2B SaaS environment.
• Strong understanding of growth marketing and the SaaS demand generation funnel.
• Proven track record in delivering actionable insights that have driven measurable performance improvements.
• Experience analyzing multi-touch campaign data and managing attribution models.
• Fluency with tools such as Salesforce, Marketo, Tableau/Looker, Google Analytics, and Excel; SQL knowledge a plus.
• Excellent communication skills with the ability to distill complex data into executive-level insights and recommendations.
• Strategic thinker with a strong business acumen and the ability to challenge the status quo with data-backed perspectives.
• Comfortable working in a fast-paced, evolving environment and influencing cross-functional teams without direct authority.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business. 

Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of California if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Salary Range: $218,000 - $270,000

[This position is eligible for equity awards, annual bonuses, short- and long-term incentives, and program-specific awards, where applicable, in accordance with the terms of Contentful’s variable compensation plans.]

#LI-CD1 #LI-Hybrid

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

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