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Senior Media Buyer - Local

New York

The Senior Media Buyer, Local is involved in planning, managing and executing interactive marketing strategy. This would include but not be limited to online media and promotional support, and online advertising production, in order to maximize client business/marketing objectives. This person must have in depth knowledge of all digital channels including paid search, display, video, mobile, and other emerging channels. Experience in traditional (OOH, Print) is also helpful. This person will be a strategic support, planning and optimization lead. They will be responsible for facilitating and managing the relationship between the client and our third-party vendors. They will maintain and optimize campaigns and manage the Media Planners. 

You will:

  • Have ownership and management of campaigns.
  • Independently negotiate local media buys directly with sales representatives.
  • Develop a media schedule that satisfies campaign parameters and brand objectives.
  • Execute all relevant revisions to the media buy.
  • Explore promotional or value-added opportunities where applicable.
  • Negotiate compensation as required.
  • Proactively advise the team of any variations to execution of media plans in partnership with the media planning team address market concerns, timing, and brand attribution.
  • Develop a media schedule that satisfies campaign parameters and brand objectives. 
  • Prepare and present pre-buy/post-buy reports.
  • Conduct third party audits as required.
  • Upload media buys and track changes with a high level of accuracy.
  • Responsible for solving and clearing billing discrepancies/queries, and managing the BCR in a timely manner.
  • Request submissions for upcoming campaigns from media partners.
  • Ensure clear communication with the planning teams. 
  • Provide guidance and direction to the planning teams on buying conditions.
  • In partnership with media supervisor, lead the evaluation or cost value analysis of sponsorships and integrations.
  • Proactively assist with the preparation of media point of views (POVs).

You have:

  • Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
  • Minimum three (3) years’ experience in local media investment.
  • Previous experience buying in major markets, national networks and connected TV.   
  • Ability to negotiate effectively. Strong learning agility, with a passion for continuous development. Client service oriented. 
  • Strong analytical and financial acumen. Excellent communication skills (both written and verbal). 
  • Highly developed organizational skills with a strong attention to detail and accuracy. Ability to work well and multi-task. 
  • Proactive approach to problem solving, assisting the team, self-development, etc. Ability to work collaboratively as well as independently. 
  • Experience presenting is an asset. Ability to develop and foster relationships with media partners. Ability to train and motivate junior employees. 
  • Proficient with media research tools. Media Ocean DS and Prisma experience preferred.  Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).

Nice-to-Haves: 

  • Experience mentoring junior talent.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$80,000 - $100,000 USD

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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