Back to jobs

Connections Planning Supervisor

Toronto

Critical Mass offers deep expertise across the entire customer journey, including communications, commerce, CX, data, production, paid media, social, and technology. As a Connections Planning Supervisor, your role is to identify where, when, and how to connect brands with audiences across all these potential touchpoints.

In partnership with strategy, creative, and marketing science, you will develop customer-centric connection plans that inform both our media and creative teams. You’ll be asked to ingest information and output ideas and structures that make the complex easy to understand and map out the important ways that media and creative are linked. Connections Planning is about inspiring breakthrough ideas. It’s about being able to look at the market opportunity, define the target in fresh and interesting ways, and know how to take full advantage of media capabilities.

This is an important role, one that requires an inspirational and actionable strategy. You need to have your media planning skills down to a fine art; know your media math inside and out and the foundation for innovation starts here. You need to be comfortable with deep audience analysis to rationalize and measure your media decisions.

 

You will:

  • Provide excellent client service by being responsive, accountable, and detailed-oriented
  • Present media plans, channel plans, audience insights and strategic vision (among other things) to internal agency teams and clients
  • Manage workflow, deadlines, and interactions with strategy team, creative partners, clients, and other external teams
  • Provide higher level of insight and analysis to campaign performance - drawing insights and actions from data
  • Set the tone and strategic direction of the team; built around growth and application of learnings
  • Build sound strategic frameworks that ladder to client business goals
  • Bring proactivity and leadership to the clients and the team
  • Be the voice for creating great work
  • Understand and direct multiple user touch points that can influence creative and messaging strategies
  • Own consumer insights and inspire tactical representations of strong, clear media strategies
  • Maintain communication and develop strategic partnerships with key partners – clients, partner agencies, peers, etc.

You have:

  • Bachelor’s degree in Communication, Advertising, Media and/or related field
  • Minimum 5 years of experience in media planning that involves channel planning, audience strategy and client presentation
  • Deep experience working within integrated, client-facing teams
  • Ability to make operational and investment recommendations and decisions
  • Proven ability to build close relationships with clients and be able to identify and run towards the future and not simply deliver “the ask”
  • High level of competency in Account Management and client service
  • Professional presence; can lead a team by example
  • Excellent leadership and presentation skills
  • Proficiency in office tools such as Omni, MS Office, and other syndicated research tools
  • A thorough understanding of marketing communication channels
  • Preferred Automotive experience, but not required

 

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 15 affinity groups
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.

 

 

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Select...
Select...
Select...
Select...
Select...
Select...
Select...