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Freelance Senior Copywriter

Calgary

As a Freelance Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. 

You have a copy editor’s eye for detail and a managing editor’s ability to juggle multiple campaigns at once. Skills like optimizing text through global/structural changes, line editing, and alignment with brand best practices are in your toolbox.  

To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can be point on copy development for complex campaigns and be an inspiring mentor to junior copy staff.

You Will:

  • Interact with project teams to understand business objectives and audience demographics
  • Review copy (alongside design) to align with brand guidelines and optimize scanability, clarity, and succinctness. 
  • Provide guidance on creative revisions to up-level content within our client’s voice and tone.
  • Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs of Campaign Owners (and the guests and hosts who will be receiving the comms) with our business goals.
  • Work with design partners and CD to audit existing templates, guidelines, and select teams’ past comms. Create/revise/advise on new templates and guidelines as needed to empower our partners to better execute their email projects

You Have:

  • 5+ years’ experience as a copywriter or editor in an agency, publishing, or journalism environment—including experience with interactive media and direct marketing.
  • Ability to internalize and consistently adhere to internal brand guidelines
  • Exceptional writing and editing skills, including the ability to quickly review, edit, and QA a wide variety of comms.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A strong understanding of marketing (especially direct marketing) and advertising principles.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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