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Marketing Science Director (Media Analytics)

Toronto

As a Director of Marketing Science your curiosity never ends. The next question is always on your mind, helping you to demonstrate the value of analytics to internal and external stakeholders. You bring 10+ years of experience, setting the vision and being accountable for the design and implementation of data-driven marketing strategies and insights for clients, with a demonstrated expertise in at least two of the following areas: tracking and measurement, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience identifying opportunities to expand client engagements and grow revenue, influencing client behaviour and decisions through coherent and consistently delivered advice. You excel at managing team deliverables across multiple workstreams, setting the frameworks and processes used for task management and prioritization. You also thrive in a global operations context, working on multi-disciplinary projects to drive data-driven best practices and thought leadership.

Leveraging your leadership skills to supervise and develop a passionate team (including their work priorities, timelines, deliverables, and training) is something you’re looking for. And you’ll expose your team members to all Marketing Science sub-disciplines to help develop their expertise.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the Toronto office on Mondays and Thursdays.

You will:

  • Lead end-to-end measurement strategy across multiple accounts and campaign types
  • Develop smart, actionable measurement plans aligned to client objectives
  • Analyze performance across all channels & build and maintain dashboards to support ongoing reporting and decision-making
  • Understand data, data management, data infrastructure, and marketing applications.
  • Effectively communicate and present complex technical concepts to non-technical audiences.
  • Proven team and project management skills including training and staff development.
  • Use empirical practice in digital experience design and optimization.
  • Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
  • Creatively solve problems, improve processes, and design methodically.

You have:

  • 10+ years in the marketing industry.
  • 5+ years focused on media analytics.
  • 5+ years in the online measurement industry managing teams.
  • Strong collaboration, project management, and team building skills. 
  • Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.
  • Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
  • Ability to articulate ideas and concepts in visually interesting and compelling formats.
  • Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
  • Understanding of various analytics key performance metrics and tag/taxonomy management systems.
  • Experience in leading an organization’s testing program, and expert knowledge of the market-leading platforms and their strengths and weaknesses.
  • Expert understanding of the media landscape, and extensive experience using data to assist in the creation and validation of media strategies and tactical plans.
  • Knowledge of traditional, digital, and search advertising and how it is planned and executed.
  • Hands-on experience building dashboards in Looker (or similar BI tools),
  • Ability to thrive in ambiguity and manage multiple priorities simultaneously.

What we offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

 

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$115,000 - $140,000 CAD

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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