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Senior Associate, Community Management

Detroit, Michigan, United States

We’re seeking a Senior Associate, Community Management, to join our team in Detroit. The Senior Associate operates efficiently within a group, executes assigned tasks independently, and can handle multiple projects/clients at a time.

This individual will be responsible for supporting General Motor’s social business. Primary day-to-day responsibilities include monitoring owned social pages and on-going community engagement and management. Tangentially, the candidate is required to conduct social media research and participate in creative brainstorms for social content. The candidate must have strong writing skills and story-telling instincts; superlative spelling skills (a command of AP style preferred), creative thinking and problem-solving skills. They must have a solid grasp of basic social media tools. The ideal candidate has experience executing digital engagements in a PR, social or advertising agency setting and/or has experience on the client side. A command of the respective channels’ tone and voice is required. A curiosity about targeted customers, digital trends, the business priorities of our clients and what the competition is doing rounds out our ideal candidate.

In today’s always-on-line world, Community Management is a critical communications tool and we’re looking for the right candidate to support this client and our agency team. 

RESPONSIBILITIES:  

  • Community Management: monitoring of owned social channels using social media tools to assign, and appropriately evaluate engagements from community 
  • Remain current on cultural trends and technology while looking for opportunities to incorporate the Brand into conversations  
  • Identify and escalate trending social topics or content to account and strategy teams 
  • Update status documents and project trackers on a regular basis 
  • Communicate to client, account teams and creative teams on project developments, timelines and results 
  • Liaison between a cross-functional project team, which includes Creative and Analytics 
  • Conduct social media research 
  • Participate in agency brainstorms 
  • Post content across social media platforms   
  • Manage fan surprise and delight identification, outreach and gifting process

QUALIFICATIONS:  

  • Bachelor's Degree; 2-3 years related professional experience 
  • Exceptional writing skills
  • Storytelling aptitude
  • Strong analytical skills 
  • Experience and knowledge in Digital Marketing/Social Media Management is required, corporate communication experience a bonus
  • Experience working with project managers and creatives
  • Strong oral and written communication skills 

ADDITIONAL QUALIFICATIONS:  

  • Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team 
  • Willingness to learn the automotive industry; and the specifics of this part of the business: corporate communications
  • Have excellent organization and time management skills 
  • Have a passion and experience for social media and stay ahead of the curve on industry developments 
  • Have very strong written and verbal communications skills 
  • Must feel comfortable learning new systems and tools 
  • Have community management experience 
  • Ability to effectively manage multiple tasks concurrently 
  • Ability to assign priorities and meet due dates  

SKILLS/PLATFORMS:

  • Microsoft Office (experience supporting the development of presentations) 
  • Social media platforms and community management tools including but not limited to TikTok, Meta, YouTube, Google Analytics, Khoros, Opal, Brandwatch

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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