Lifecycle Marketing Senior Manager (Contract)

Position Summary

We're seeking a data-driven, self-starter, and customer-obsessed Lifecycle Marketing Sr. Manager to own and scale engagement strategies that drive adoption and sustained activity for our recently launched Marketplace Offers platform. Our Marketplace is uniquely focused on helping our users save on everyday expenses and get the most out of their income—critical support for people living paycheck to paycheck.

You'll build and optimize multi-channel marketing programs across email, push, in-app, and SMS to guide users through their journey—from discovery to repeat usage. This is a full time contract position through November 2025. 

What You'll Do

• Develop and execute marketing strategies to increase engagement and conversion for EarnIn’s Marketplace.
• Design and launch campaigns that are targeted, personalized, and value-driven using owned channels (email, push, SMS, in-app).
• Own the user journey for Marketplace Offers—identify friction points and opportunities to educate, motivate, and retain users.
• Partner with Product and Analytics teams to align messaging with product value propositions and customer insights.
• A/B test to drive continuous performance improvement.
• Monitor and report on campaign performance, leveraging learnings to iterate and scale.
• Use segmentation and lifecycle triggers to deliver the right message to the right user at the right time.

What We're Looking For

• 5+ years of CRM experience in a marketplace environment 
• Strong understanding of customer journeys, segmentation, and behavioral targeting.
• Proficiency with LCM tools (e.g., Braze, Iterable, Salesforce Marketing Cloud) and analytics platforms (e.g., Looker, Amplitude, Tableau).
• Experience launching multi-channel campaigns end-to-end, from brief to build to reporting.
• A data-first mindset—you love diving into performance metrics and using insights to optimize.
• Strong writing and communication skills; you can translate product benefits into user-centric messaging.
• Familiarity with different experimentation frameworks.
• Comfortable collaborating with cross-functional teams and juggling multiple projects.

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 

EarnIn does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.