Paid Media Specialist (Spanish Speaking)

Be at the forefront of our paid media efforts in key Spanish-speaking markets!

What's in it for you?

This is an exceptional opportunity for a digitally savvy individual to take their career to the next level. You will be immersed in a fast-paced, dynamic environment, working alongside experienced professionals and external agencies to execute, optimize, and analyze impactful paid media campaigns. Your expertise in performance-based marketing and analytics will be crucial in achieving and exceeding our return on investment (ROI) objectives.

Your role with us:

As global leader in the iGaming industry, we thrive on innovation, data-driven strategies, and connecting with our diverse international audience. We are seeking a highly motivated and results-oriented Paid Advertising Coordinator with native-level Spanish language skills to play a pivotal role in driving the success of our paid media campaigns across Spanish-speaking markets.

Please Note: We believe in the value of in-person collaboration! This is a full-time, on-site role at our Melbourne CBD office, where you’ll work closely with our dynamic team to drive innovation and growth.

Who are we?

Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming. 

Stake is the world's leading crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. 

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 500+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design.

Click play, on your career today!

What you will do:

• Strategic Campaign Execution: Take ownership of the full campaign lifecycle, from initial planning and launch to continuous iteration and optimization of paid media campaigns to maximize performance and achieve business objectives.
• Performance Monitoring & Optimization: Diligently monitor and analyze key performance indicators (KPIs) such as ad spend, registrations, CPA, and first-time deposits (FTDs) across various digital channels. Identify trends, extract actionable insights, and implement data-driven optimizations.
• Keyword & Competitive Landscape Analysis: Conduct thorough research on relevant keywords and the competitive landscape to identify new growth opportunities and inform campaign strategies.
• Creative & Landing Page Optimization: Evaluate competitor creative assets and landing pages, providing recommendations and collaborating on the development of high-converting experiences tailored to Spanish-speaking audiences.
• Performance Reporting & Insights: Track and report on key performance metrics, providing clear and concise performance reports with actionable insights to stakeholders.
• Campaign Testing & Experimentation: Rapidly implement and analyze A/B and multivariate tests to identify high-performing strategies and optimize ad spend more effectively.
• Creative Coordination: Collaborate effectively with creative teams to design visually appealing and culturally relevant banner ads and native ad formats for Spanish-speaking audiences.
• Agency Management: Oversee and manage relationships with external partners and agencies, ensuring their alignment with campaign goals and performance expectations.
• Continuous Improvement: Proactively monitor and optimize campaigns to maximize ROI, leveraging data-driven insights and analytics tools.

What you will bring:

• Fluency in Spanish (Native Level): Exceptional written and verbal communication skills in Spanish are essential to effectively target and engage Spanish-speaking audiences.
• Proven Experience: 1-2 years of hands-on PPC campaign management experience, preferably with some exposure to startup environments.
• Technical Expertise: Proficiency in Google Ads, Meta Ads, and SEM tools (e.g. SEMrush is a plus).
• Analytical Skills: Ability to analyze campaign data and draw actionable insights.
• Proven Portfolio: Demonstrated experience in a similar role through past campaigns and performance results.
• Excellent Communication & Collaboration Skills: Ability to communicate effectively with internal teams, external partners, and agencies.
• Proactive & Results-Oriented: A self-starter with a strong drive to achieve and exceed targets.
• Adaptability & Problem-Solving Skills: Ability to thrive in a fast-paced environment and effectively solve challenges.

Bonus points if you also have:

• Hands-on experience managing X, TikTok, and other performance ads channels would be advantageous.
• Experience in driving growth and consistently meeting KPIs in the LATAM regions.
• Familiarity with paid media tracking platforms would be advantageous.
• Experience working in competitive industries such as crypto and iGaming.

Perks of working with us:

Office Perks & Environment

• In-house baristas serving free coffee, tea, fresh juices, and smoothies
• Daily catered breakfast and regular company-wide events
• Snack walls and drink fridges on every floor
• Fun/modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator

Wellbeing & Personal Development

• Access to our Employee Assistance Program for you and your loved ones
• 9,000+ courses on our Learning & Development platform
• One paid volunteer day per year
• Weekly Wednesday massages by professional masseuses

Team Connection & Rewards

• Team budgets for lunches and activities to celebrate achievements
• Social sports teams and participation in Corporate Games
• Easygo branded swag
• Birthday and work anniversary gift vouchers, plus a chance to win huge prizes 

Events & Experiences

• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
• Office visits from big-name streamers
• Meet Ambassadors like Alex Pereira, Israel Adesanya
• Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. 

We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.

Come as you are. Be part of something bigger. Click play on your career today.