Creative Strategy Director

About Harry’s 

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.

The company’s flagship brand - Harry’s -  was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved.

Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands -  Harry’s, Flamingo, Lume, Mando -  and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.

At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.

Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. That's why our brands donate year-round to nonprofit organizations that align with their social missions.

At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.

 

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays and Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

 

About the role

As the Creative Strategy Director  of the Flamingo Brand, you’ll work alongside a talented team of designers, art directors, copywriters and creative project managers to build inspiring creative output that reinforces key messages of the Flamingo  brand and inspires our customers. As a member of the Flamingo creative, design and implementation team, you will be responsible for developing the strategic brand essence and personality as you work with your creative partners to bring this vision to life for our customers across a number of different touchpoints  from our website, to email, to packaging, in-store marketing, social media advertising and beyond. 

You will work very closely with the Head of Brand (your manager) to align on our overall brand goals and plans. As the brand’s “internal agency”, you will work closely with the rest of the creative team (graphic designers, art directors, copywriters, in-house photography studio, operations and production), and work closely with our Comms team  (organic social & community, partnerships, and PR), and key cross-functional partners across marketing, industrial design, retail, insights, and direct-to-consumer teams, to develop a high standard of creative output that supports the business and brand. 

This role is a cross between a brand strategy and creative role, so you must get energy from partnering with producers and the art director to excel and meet a high standard, driving clear design vision and prioritization, and continuing to raise the bar on our creative output and how we show up for customers. Moreover, this role will be part of the creative leadership team for the Flamingo brand and be part of the team responsible for setting the  strategic direction and goals for the brand. 

About You

You are a creative strategist and brand conceptualist who’s worked on high performing teams and overseen inspiring and boundary pushing creative work in multiple different contexts. You are a strong conceptual storyteller and believe in the power of storytelling in a holistic way—visually as well as verbally. You are a team player and you have worked on creative teams that have done truly inspiring work. You have worked as a strategist and copywriter to tell compelling brand stories across advertising, online content, packaging, and other brand communications touch points. 

What you’ll accomplish:

• Strengthen and push a high standard for the brand aesthetic across Flamingo’s touch points, from print and packaging to digital
• Bring the brand’s essence (freedom, taste, performance) to life through a strategic platform that can be executed across touchpoints and channels 
• Input on our holistic visual system to create an inspiring and recognizable brand, carrying it through in everything we do from now and for the next 10+ years
• Participate in regular evolution and updates to visual guidelines and toolkits, inclusive of digital design through print, packaging and video—ensuring consistent application of the brand internally and externally
• Partner with copy/content leads to make sure our holistic brand guidelines successfully guide internal and external partners 
• Input on our holistic graphic strategy—inclusive of DTC (Shopflamingo.com) to packaging and ISM (in-store merchandising) —to maintain a distinctive but cohesive design system across categories and channels 
• Find opportunities to strengthen and evolve the brand holistically to resonate with our target audience in a way that feels honest, ownable, and distinct from the competition.  

 

• Work collaboratively with key partners to get to the most inspiring creative output across disciplines and channels
• Participate in selection of key creative partners including - comms agencies (content, influencer), growth marketing agencies 
• Educate internal teams and partners around essence and purpose of the brand, create clear concepts and strategies, and partner closely  to ensure we deliver inspiring output
• Work with key stakeholders to build briefs that drive inspiring work, collaborate on prioritization efforts, and work with Creative operations to build sustainable ways of working
• See projects throughout the process, from pre-briefing (in partnership with marketing colleagues, playing a key role as a creative leader) through execution—from big (ex: GTM campaigns) to small (ex: one-off emails)
• Develop creative platforms, concepts and campaigns to support marketing and business goals
• Create interwoven link between art and copywriting, as well as comms, setting high storytelling standards both visually and verbally — i.e. you should believe that copy and art need to work together to speak to our consumer
• Team Leadership
• Lead and mentor a high-performing copywriter, dedicated to articulating  the brand’s  voice through the  development of copy & editorial content across all channels including  print and digital.  Set clear goals, manage workload, and drive professional development. Build a culture constantly learning, measuring, reporting and a future leader.

This should describe you:

Exceptional leader in a complex and growing brand or agency - your energy comes with being a strong creative thought leader — i.e. you live for a big juicy idea!

• Consistently develop world class work that inspires
• Strong collaborator who can work with others to drive best outcomes for the customer and the business
• Able to translate business/customer objectives into creative needs and to frame those needs in an inspiring way to the rest of the creative team, brand team and channel partners
• Excellent organizational and multitasking skills in a fast-paced, deadline-driven environment; ability to drive multiple projects at a time, and iterate quickly
• Able to work in fluid environments where you need to manage changing priorities quarter to quarter, working closely with key stakeholders to clearly understand and communicate restacked priorities
• Able to foster very strong working relationships with team members and cross-functional partners
• Comfortable in your soft skills: listening, negotiating, and decision-making
• Must be a creative and wide-ranging thinker who can frame a project strategically for any executive stakeholder as well as the creative executioners.

Strong conceptual story teller - bringing together words and visuals to tell compelling stories to customers 

• You deeply understand the Flamingo brand and push teams to bring forward and balance the pillars of our essence (freedom, taste, performance) in every piece of creative work
• You understand how words and pictures can come together to tell a compelling and inspiring story and you push yourself and teams around you to ensure we’re telling that story to the customer
• Excellent  conceptual ability with thorough knowledge of visual systems, advertising, digital media, print (packaging, in-store marketing), and digital production.

You take your work seriously, but not yourself — you love creating excellent work, but also having fun doing it

 

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s 
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

 

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $158,400-$217,800, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.