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Lead, CRM Marketing

New York, New York, United States

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

As a Lead, CRM Marketer at Flex, you will play a critical role in driving business growth by overseeing transactional communications with our customers, ensuring a seamless experience using Flex. 

You will own and optimize product-led messaging within the customer lifecycle (e.g., payment confirmations, reminders, status updates), and multi-channel campaigns (email, push, SMS) to ensure customers understand and can successfully use Flex. You will oversee a high volume of unique campaigns across segmented user journeys to drive engagement, enhance customer satisfaction, and improve retention. You’ll collaborate closely with Product, Marketing, Strategy, Compliance, and Customer Support to align messaging with product updates and customer needs while ensuring regulatory compliance.

We are looking for a data-driven CRM marketer with experience optimizing transactional communications who thrives in a high-execution, fast-paced environment. You are a strong cross-functional collaborator and are comfortable balancing strategic planning with hands-on execution. If you are highly organized, action-oriented, and passionate about creating seamless customer experiences, this role is for you.

Key Responsibilities

  • Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels. 
  • Own E2E development of communications including strategy, messaging, campaign development and automation.
  • Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy. 
  • Collaborate with Product, Marketing, and Compliance to support new product launches, regulatory compliance, and enhancements to the customer experience.

Execute real-time communications to support critical incident resolution during the rent cycle, with occasional on-call support during nights and weekends as needed.

Experience

  • 4-5 years of experience in CRM or lifecycle marketing preferably in a highly regulated industry like FinTech or HealthTech.
  • Proven experience managing campaigns across multiple channels (email, sms, push), from creative development to execution, with a strong focus on A/B testing and continuous optimization.
  • Demonstrated ability to lead projects, manage timelines and communicate results to peers and management.
  • Strong analytical skills - ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights.
  • Ability to thrive in complex environments that require close collaboration with cross functional teams (e.g. product, analytics, strategy, design, etc.).
  • Must be a strong executor and able to move projects forward independently.

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters. For candidates outside of the NY/NJ area, you may be eligible for our relocation assistance program.

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks.

For working locations in NY/NJ/CA, the base salary pay range will be $125,000- $145,000

For all other states, the base salary pay range will be $115,000 -$125,000

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer:

  • Competitive pay
  • 100% company-paid medical, dental, and vision
  • 401(k) + company equity
  • Unlimited paid time off with a PTO minimum + 13 company paid holidays
  • Parental leave 
  • Flex Cares Program: Non-profit company match + pet adoption coverage
  • Free Flex subscription

 For full time non-US employees, we offer

  • Competitive Pay
  • Company Equity
  • Unlimited PTO

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