Brand Manager

Title: Brand Manager
Location: Remote
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 12 months (position expected to run longer)

POSITION SUMMARY: 

Are you a strategic brand builder with a passion for improving lives through science-backed nutrition?  We are seeking a marketing manager with deep healthcare professional (HCP) expertise to elevate our peptide-based portfolio for patients with compromised GI function. This isn’t just another marketing role—this is your opportunity to help shape medical nutrition narratives, engage trusted clinical voices, and bring transformative solutions to the forefront. 

 

The Brand Manger plays a critical role in enabling data-informed growth by leveraging digital tools and innovative technologies to enhance delivery and effectiveness, using data and performance insights to continuously optimize outcomes and ensure portfolio remains at the forefront of industry standards. This person collaborates closely with cross-functional teams to align strategies with business goals, using technologies and analytics to measure impact and drive continuous improvement. 

 

Why Now? 

Because vulnerable patients need nutrition they can tolerate. Because HCPs need partners they can trust. Because you believe in the power of real impact, grounded in science and amplified through brand. Join us as we accelerate our presence in hospitals, clinics, and conversations across the country. 

PRIMARY RESPONSIBILITIES:

• Own the Brand Strategy: Craft and evolve the Peptamen brand plan to drive long-term growth and clinical relevance
• Drive HCP Engagement: Develop campaigns, tools, and education platforms that resonate with dietitians, nurses, and prescribers 
• Shape Messaging & Positioning: Translate science into emotionally compelling and clinically credible communications 
• Lead Channel Activation: Guide brand behavior across omni-channel touchpoints—including Medical Hub, educational content, clinical decision tools, sampling, and institutional materials 
• Fuel Content & Storytelling: Develop materials that tell Peptamen’s story through real patient outcomes, caregiver perspectives, and clinical proof 
• Partner Cross-Functionally: Collaborate closely with Regulatory, Sales, R&D, and Medical Affairs to ensure compliant, impactful execution. 

KEY RELATIONSHIPS (Internal) 

• Media, Marketing Technical Operations (MTO), Finance, Sales, Customer Strategy, Procurement, Consumer Insights & Analytics, Demand Planning, Medical Affairs, Regulatory, Legal 

 

KEY RELATIONSHIPS (External) 

• Creative Agency, Media Agency 

 

EXPERIENCE AND EDUCATION REQUIREMENTS

• 5+ years in healthcare marketing—preferably with experience in medical nutrition, pharma, or health-focused CPG 
• Proven success marketing to HCPs and institutional decision-makers 
• Demonstrated ability to translate data into actionable insights, effectively using digital tools and technologies to improve outcomes. A strong understanding of emerging digital trends and their relevance in a modern, insight-led workplace is essential. 
• Strong strategic and analytical acumen, with creative storytelling instincts 
• Comfort navigating clinical data, regulatory considerations, and emotional narratives 
• Collaborative mindset with agency, digital, and sales partners 

 

PREFERRED SKILLS:

• Demonstrated leadership presence, negotiation and persuasion skills 
• Analytical rigor (research assessment, business performance data, financial assessments) 
• Ability to assess, develop and implement innovative business opportunities 
• Proven ability to work cross-functionally and lead teams 
• Collaborative, strong team player 
• Strong interpersonal/communications skills 
• Timeline/critical path management   
• Strong verbal and written communication skills with internal and external stakeholders 

COMPENSATION AND BENEFITS:

• $70.00 per hour + overtime
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance
  
  

ABOUT FuseGlobal:
FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!

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