Content Associate

Who We Are

Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents. 

Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.

At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change. 

The Opportunity

We’re looking for a detail-oriented and highly organized Content Associate to keep our app experience fresh, relevant, and deeply engaging for our community. You’ll be owning the end-to-end management of in-app content, including video, podcasts, and multimedia assets. You’ll collaborate closely with social and marketing teams to ensure all content development efforts deliver maximum value. You’ll pioneer new ways of producing and deploying high quality content at scale. Your work will directly drive user engagement, content quality, and the overall experience of our app and social channels.

This role reports to the Sr. Director of Learning and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.

What You’ll Own

• Manage the publishing and distribution of content on multiple platforms, ensuring accurate and on-schedule delivery
• Identify and escalate potential risks or issues to ensure smooth content delivery
• Tagging and organizing content to ensure discoverability for all internal teams
• Developing end-to-end content production workflows for mobile app and web
• Ensuring all content pushed to app meets the highest standards for quality and brand alignment
• Supporting deployment of in-product A/B tests of content
• Collaborate with cross-functional content teams to maximize value of all content production initiatives 
• Conducting user research and deck research for new content verticals 

Your Skills & Experience

• 1–2 years of experience in content management, editorial operations, or a related field
• Strong organizational skills and attention to detail — you love keeping things updated, neat, and easy to navigate
• Familiarity with CMS tools (e.g. WordPress), project management platforms (e.g. Notion), and asset libraries (e.g. Dropbox, Figma, Brightcove)
• Comfortable uploading, formatting, and maintaining video, audio, and written content across multiple platforms
• Solid writing and editing skills, with an eye for tone of voice and brand consistency
• Ability to juggle daily updates while managing longer-term projects
• Comfortable working independently and taking ownership of recurring tasks
• Bachelor’s degree or equivalent experience

A Great Candidate…

• Owns challenges and drives solutions with confidence
• Communicates directly and effectively and pursues the truth, even in difficult moments
• Is motivated and driven by ambitious goals
• Adapts quickly, taking on various responsibilities with enthusiasm
• Embraces periods of intensity and knows when to shift gears
• Is career-driven and aspires to grow
• Is passionate about Good Inside's mission and eager to make a real impact

What We Offer

• Compensation: base salary for this role will be $65k - $70k annually
• Company Equity
• 401K + Company Match
• Comprehensive benefits package
• Generous time off and work-life balance initiatives
• Hybrid work environment
• A high-performing team committed to transforming parenting
• A culture that values direct communication, embraces challenges, and celebrates wins

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.