Lifecycle Marketing Manager, Renewals

Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 40 million people and 50,000 organizations. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Marketing Manager to join our Lifecycle Marketing team. This role will lead strategies that improve customer retention and drive subscription renewals for Grammarly’s self-serve users. You’ll be responsible for crafting data-informed, multi-channel journeys that reduce churn, increase subscriber engagement, and deliver long-term customer value.

You’ll work closely with cross-functional partners across Product, Data Science, Engineering, and Design to build scalable, automated programs that improve renewal outcomes. This is a high-impact role with direct influence on company growth, customer experience, and product monetization.

In this role, you will:

• Drive the end-to-end strategy and execution of renewal, payments and churn-reduction lifecycle programs
• Optimize multi-channel campaigns (email, in-product, push) to improve user engagement and renewal rates. Experience with paid ads is a plus. 
• Implement segmentation, targeting, and personalization strategies that influence retention outcomes.
• Have experience leveraging incentives, discounts , offers and content marketing tactics.
• Partner with Analytics to define success metrics, measure impact, and surface insights
• Apply experimentation and A/B testing to validate hypotheses and improve program performance
• Shape the broader lifecycle monetization strategy in collaboration with cross-functional teams

Qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing, ideally in a SaaS or product-led growth environment in a subscription business. Multi-product experience is a plus.
• Proficient in customer retention, monetization, and renewal strategies
• Experience with marketing automation tools (e.g., Iterable) and lifecycle experimentation
• Comfortable working with data, including tools like SQL or Databricks
• Track record of effective collaboration with Product, Engineering, and Data Science teams
• Familiar with executing multi-channel campaigns across email, in-product, and push channels
• Clear and confident communicator, able to articulate strategies and outcomes
• Capable of balancing strategic priorities with hands-on execution
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.

Support for you, professionally and personally

• Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We also support professional development and advancement with training, coaching, and regular feedback.
• A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities including BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs. 
• Comprehensive benefits for candidates based in Germany: Grammarly offers all team members competitive pay along with a benefits package encompassing life care (including mental health care and risk benefits) and ample and defined time off. We also offer support to set up a home office, wellness and pet care stipends, learning and development opportunities, and more.

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply. Grammarly is an equal-opportunity company. We do not discriminate on the basis of race or ethnic origin, religion or belief, gender, disability, sexual identity, or age.

For more details about the personal data Grammarly collects during the recruitment process, for what purposes, and how you can address your rights, please see the Grammarly Data Privacy Notice for Candidates here.

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