Senior Manager - B2B Marketing Operations

 

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in 11 countries, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

Join us in redefining the future of wellbeing!

 

THE OPPORTUNITY

We are hiring a Senior Manager - B2B Marketing Operations to our Marketing Ops team in São Paulo! 

We're looking for a strategic and experienced Senior Manager of Marketing Operations to own, optimize, and scale the engine that powers our global B2B revenue marketing team. As the leader of our marketing operations function, you will be responsible for the processes, technology, and data that enable the marketing team to achieve its goals efficiently. You will run a world-class marketing technology stack, ensure data is clean and actionable, and build scalable processes that drive measurable business growth. This role requires a deep understanding of the B2B Marketing and Sales funnel management strategy and martech landscape, a passion for process optimization, and the ability to act as a strategic partner to revenue marketing leadership. You'll be a key collaborator, working across marketing, sales, analytics, and engineering to maintain a top-notch foundation for marketing excellence.

 

YOUR IMPACT

• Build the Marketing Engine: Own the vision for our B2B marketing operations function, maintaining the systems and processes that allow the marketing team to scale effectively.
• Technology & Strategy: Lead the strategic planning, management, and optimization of the marketing technology roadmap, ensuring it aligns with business objectives. Oversee the entire martech stack, from vendor selection and procurement to implementation, integration, and user adoption.
• Process & Automation: Design, manage, and optimize core marketing processes, including lead management (scoring, routing, nurturing), campaign execution workflows, and data governance. Identify and implement automation opportunities to improve efficiency and effectiveness.
• AI & Innovation: Act as the team's primary evangelist for AI in marketing; identify, evaluate, and implement AI-powered tools and strategies to drive personalization, operational efficiency, and deeper analytics.
• Data & Analytics: Establish and enforce data governance policies to ensure data quality, hygiene, and compliance within marketing systems. Partner with the Analytics team to develop and maintain a robust marketing analytics framework, including dashboards and reports to track key performance indicators (KPIs) like lead-to-revenue funnels, campaign attribution, and database health.
• Team Enablement: Act as the primary subject matter expert for marketing technology and processes. Train and support the marketing team on new and existing tools, promoting best practices to drive adoption and maximize value from our technology investments.
• Cross-Functional Leadership: Collaborate with marketing, sales, product, and engineering teams to define requirements for new marketing capabilities and integrations. Act as the primary point of contact for marketing technology issues, ensuring swift resolution and clear communication to stakeholders.
• Performance Measurement: Analyze marketing performance and operational metrics to identify trends, bottlenecks, and areas for improvement. Communicate insights and results to stakeholders at all levels (including the Martech Senior Director and, at times, Marketing, Sales and Engineering VPs).
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• Experienced Marketing Operations Leader: Previous experience in marketing operations, martech, or a related field, with a bachelor’s degree in Marketing, Engineering, Business Administration, or a related field, and a proven track record of building and scaling a marketing operations function.
• Strategic Thinker: Ability to translate business goals into actionable strategies, operational processes, and technology roadmaps. Excellent problem-solving and analytical skills.
• Data-Oriented: Strong understanding of data's role in marketing and on key concepts like lead management funnels, data pipelines, attribution modeling, as well as data privacy regulations (e.g., GDPR, CCPA).
• Expert in Project & Process Management: You possess strong project management skills with a proven ability to manage complex initiatives from scoping and planning through to execution and delivery. You are also a systems thinker who can design and implement scalable, repeatable processes. Experience with agile or other project management frameworks is essential.
• Excellent Communicator: Exceptional communication and presentation skills, with the ability to effectively convey complex technical and operational information to diverse audiences.
• Collaborative Leader: A strong team player with a proven ability to build relationships, influence stakeholders, and lead cross-functional initiatives without direct authority.

 

NICE TO HAVE

• Deep experience with marketing automation platforms (e.g., Hubspot, Salesforce Marketing Cloud, Marketo).
• Hands-on experience with customer data platforms (e.g., Segment, Tealium, AEP, Salesforce Data Cloud, mParticle).
• Familiarity with data visualization tools (e.g., Tableau, Power BI) and web & product analytics tools (e.g., Amplitude, Google Analytics, Adobe Analytics) and their role in reporting marketing KPIs.
• Experience managing vendor relationships and technology budgets.
  

 

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in Marketing Operations, Martech, or a related field are mandatory requirements.

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. 

Our flexible benefits program allows you to customize some of the benefits, according to your needs!

Our benefits include:

WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. 

HEALTHCARE: Health, dental, and life insurance. 

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. 

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.  

CAREER GROWTH: Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. 

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

 

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.