
Director of Dealer Development
About Harbinger
Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to support the growing demand for medium-duty EVs and Hybrids. Leveraging a foundation of proprietary, in-house developed vehicle technologies designed specifically for commercial and specialty vehicles, Harbinger is bringing a first-of-its-kind EV platform to market, priced at acquisition parity to traditional diesel vehicles. Harbinger: Familiar Form, Revolutionary Foundation.
Job Summary:
The Director of Dealer Development is a key strategic leader responsible for building, expanding, and optimizing our North American dealer and service network. This person will drive dealer recruitment, onboarding, training, and performance with a focus on commercial readiness, fleet support, and high uptime expectations. You’ll be shaping a dealer strategy for a category that’s quickly electrifying and evolving.
Key Responsibilities:
- Network Strategy: Design and execute a scalable dealer development strategy targeting commercial and municipal markets, fleet-focused dealers, and service providers.
- Dealer Recruitment: Identify, evaluate, and onboard qualified medium-duty truck dealers and service partners in priority regions to support national expansion.
- Dealer Enablement: Develop training, certification, and support programs to ensure dealers are equipped for EV education, sales, maintenance, and uptime optimization.
- Service Readiness: Work with internal service and product teams to ensure dealers meet infrastructure, tooling, and technician training requirements for EV maintenance.
- Channel Management: Define performance KPIs and implement dealer scorecards, audits, and incentive programs to ensure continuous improvement.
- Cross-Functional Collaboration: Partner with Product, Engineering, Service, Sales, and Government Affairs teams to align dealer capabilities with vehicle readiness, regulatory requirements, and fleet demands.
- Brand & Experience Oversight: Ensure dealers deliver a premium customer experience aligned with our brand, including fleet demos, financing, telematics integration, and aftersales support.
- Fleet Engagement Support: Assist dealers in navigating complex B2B sales processes, including fleet trials, RFP responses, and total cost of ownership modeling.
- Market Expansion Planning: Use data and customer feedback to guide geographic expansion, prioritizing underserved fleet markets and EV incentive zones.
Qualifications
- 10-15+ years of experience in dealer development, channel sales, or commercial vehicle operations—preferably in medium-duty trucks, EVs, or fleet sales.
- Proven success building or managing dealer networks and service operations in a growth-phase or startup environment.
- Understanding of commercial vehicle sales cycles, including fleet procurement, leasing, maintenance contracts, and regulatory compliance.
- Strong knowledge of EV infrastructure, service challenges, technician readiness, and government incentives (CARB, HVIP, IRA, etc.).
- Excellent communication, leadership, and negotiation skills; experience engaging with dealer principals, service managers, and fleet procurement teams.
- Analytical and strategic mindset with comfort in a fast-paced, data-driven culture.
- Willingness to travel up to 50% (regional and national).
Rev up your career with our electrifying compensation and benefits package! At Harbinger Motors, we understand that your skills, experience, and expertise are as unique as our cutting-edge electric vehicles. That's why we tailor our offers to suit your individual profile, considering your years of experience, specialized knowledge, and market demands.
In addition to a competitive base salary, our perks charge ahead of the competition:
- 100% Comprehensive Health Coverage: You are covered with top-tier medical, dental, and vision insurance.
- Accelerate Your Wealth: As an early stage employee, you'll have the opportunity to rev up your financial future with early-stage stock options.
- Unleash Your Time: Take control of your work-life balance. Salaried teammates receive flexible PTO and the freedom to celebrate holidays and wellness days as you see fit.
- Cruise into Vacations: Enjoy an exciting annual vacation stipend to help you recharge your batteries.
- Fuel Your Day: Forget brown bag lunches; we've got you covered with paid lunches and dinners to keep you energized.
These are just a few of our benefits and perks, as we're constantly adjusting and adding more benefits to best serve our teammates. At Harbinger Motors, we don't just offer jobs; we provide the fuel for your career journey. Join us in shaping the future of sustainable transportation, where your hard work and dedication are always rewarded.
Get ready to drive your career forward with us!
California Pay Range
$150,000 - $200,000 USD
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