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eCommerce Marketing Manager

United States of America - Irvine, California

Job Summary

We are looking for a dynamic, full-stack E-commerce Marketing Manager to support the growth of iHerb’s private label health and wellness brands. This role is ideal for a strategic executor with hands-on experience across paid media, social commerce, influencer marketing, CRM, and marketplace advertising. You’ll be responsible for partnering with channel leads to optimize multi-channel initiatives that drive brand visibility, customer engagement, and conversions within a global DTC and marketplace ecosystem.

As a key contributor to the team, you’ll help bring new products to life, support campaign execution from concept through launch, and collaborate cross-functionally to ensure a cohesive brand presence. The ideal candidate is highly organized, analytical, and thrives in a fast-paced environment with evolving priorities. While this role does not include people management, it requires leadership in execution and the ability to work cross-functionally to meet brand objectives. 

 

Job Expectations:

  • Execute full-stack digital marketing tactics across paid media, influencer campaigns, social commerce, and email to grow awareness and drive sales for iHerb-owned brands
  • Support go-to-market (GTM) planning and execution for product launches and seasonal promotions across DTC and marketplace channels.
  • Collaborate with internal teams (house brands, marketing operations, merchandising, inventory planning, and analytics) to deliver cohesive campaigns aligned with brand and revenue goals.
  • Assist in creating promotional calendars and campaign briefs, ensuring timely execution and cross-functional alignment.
  • Analyze marketing campaign performance using key metrics to provide actionable recommendations for optimization.
  • Contribute to content strategies across digital touchpoints including landing pages, paid ads, product pages, and social content.
  • Help maintain brand consistency and messaging across international and domestic campaigns.
  • Prepare reports and marketing recaps for internal stakeholders

Knowledge, Skills and Abilities:

Required:         

  • Broad understanding of DTC marketing strategies and eCommerce best practices, with hands-on experience across multiple digital channels 
  • Demonstrated ability to manage multiple projects simultaneously with keen attention to detail and deadlines.
  • Data-driven mindset focusing on performance metrics, customer acquisition, and retention.
  • Experience with website content management, paid advertising, email marketing, and social media.
  • Strong communication and collaboration skills to work cross-functional teams effectively.
  • Self-starter with high adaptability and the ability to work independently in a fast-paced environment

Technical & Platform Proficiency:

  • High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
  • Proficient in Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms
  • Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

  • 5+ years of hands-on marketing experience, preferably with DTC, CPG, or eCommerce brands
  • Minimum 2 years of eCommerce experience with high-volume DTC brands (in-house experience preferred).
  • Experience in health and wellness product industry is a plus
  • Amazon Vendor Central or Seller Central experience is preferred.
  • Experience with international campaigns is an advantage

Education Requirements: 

  • Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience).

 

#LI-ME1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work.  The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc.  iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year.  Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
 
For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$77,234 - $147,446 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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