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Senior Director, Product Marketing

Seattle, Washington, United States

Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it. Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet. 

 

Team Overview:

We are looking for a Senior Director of Product Marketing to drive the go-to-market strategy and positioning of the company’s portfolio of market-leading RAIN IoT products and the solutions we and our solutions partners create from those products. This role will also lead the global product marketing strategy and execution for key industry partners to expand our market presence and accelerate adoption of our RAIN IoT solutions. This role demands a strong combination of technical expertise, market insight and leadership to accelerate revenue growth, market penetration, and brand visibility in a highly competitive industry. The role will work cross-functionally with product management, sales, market development, corporate marketing, and executive leadership to ensure seamless integration of product strategies and marketing initiatives. The ideal candidate is a results-driven leader with a thorough understanding of wireless IoT technologies and semiconductor markets, as well as proven results driving go-to-market strategies for IoT products and solutions.

What you will do:

  • Define and implement product marketing initiatives to support key performance indicators and revenue goals for the Impinj RAIN business unit
  • Develop and communicate compelling product positioning, messaging, and value proposition for our product portfolio and our partner products across multiple audiences
  • Lead the planning and execution for new product launches, ensuring alignment across corporate marketing, sales, and product teams
  • Define and deliver compelling technical sales enablement tools, presentations, and product training to drive customer adoption and retention, in collaboration with sales and partners
  • Co-develop technical marketing content, webinars, and product trainings with our partner ecosystem
  • Communicate product value to target audiences, including engineers, product managers, and C-level executives in the wireless, telecom, and IoT sectors
  • Build and lead a high-performing product marketing team, fostering a culture of innovation, accountability, and continuous improvement
  • Manage and optimize budget and resources for product and partner marketing to maximize ROI and achieve business objectives

What you will bring:

  • 15+ years of product marketing, marketing, and business development experience, with at least 5 years in a senior leadership role, particularly in the semiconductor or wireless technology sector
  • Bachelor’s degree in marketing, business, technology, or relevant field of study such as electrical engineering, or equivalent experience
  • Strong track record of leading successful product marketing teams and go-to-market strategies, particularly for complex, technical products
  • Strong critical thinking and problem-solving skills to navigate sophisticated market dynamics
  • Experience in delivering impactful messaging, positioning, and marketing collateral
  • Excellent leadership and team management skills with a focus on cross-functional collaboration
  • Strong communication, presentation, and influencing skills at all levels of the organization and with external stakeholders
  • Ability to travel, up to 20%, including some international travel

Compensation and Benefits:

The benefits listed below may vary depending on the nature of your employment with Impinj and the country where you work.

The typical base pay range for this role across the US is $200,000 - $240,000. Individual base pay depends on various factors such as complexity and responsibility of role, job duties, requirements, and relevant experience and skills. Both market wage data and the mid-point of the pay range is reviewed and used as the starting point for all new hire offers. Offers are made within the base pay range applicable at the time.

At Impinj certain roles are eligible for additional rewards, including merit increases, annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. US based employees have access to healthcare benefits; a 401(k) plan and company match among others.

For a more comprehensive list of US employment benefits, click here. 

Why work at Impinj:

Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj provides an environment that fosters openness and innovation and is developing technology that delivers a positive impact on the world. Collaboration and teamwork are highly valued, and accomplishments are duly celebrated. We have an open paid time-off policy paired with a respect for work/life balance. Our headquarters is located in Seattle with spectacular views of the Olympics, Lake Union, and Mt Baker, which can be enjoyed from our rooftop deck. Our Brazilian site is in Porto Alegre, Rio Grande do Sul state, at “Tecnopuc,” a technology park that offers a very nice workplace for the development of groundbreaking technologies. Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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