Freelance Paid Social Media Specialist

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

Location: Remote 

Type: Contract, Ongoing

Duration: Between 15-20 / hours per week; No more than 40 hours / week

Start: As soon as possible!

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Position Overview:

We are seeking an analytical and strategic Paid Social Media Strategist to join our team on a contract basis. This role focuses on paid social execution, campaign management, and reporting, ensuring that our clients' influencer campaigns achieve maximum impact.

The ideal candidate is well versed in Meta and TikTok Business Manager and has hands-on experience implementing influencer campaigns.

Key Responsibilities:

• Collaborate with Senior Paid Social Manager and internal teams to ensure best-in-class paid influencer strategies to enhance brand awareness and cultivate audience engagement.
• Ability to independently execute and optimize paid influencer campaigns within social platforms (Meta, TikTok) for the brands you work on.
• Monitor campaign performance to achieve KPI goals within budget parameters, recommending optimizations based on observed data and trends, including creative and audience performance observations.
• Compile and share routine performance reports to key internal stakeholders, providing insightful observations and recommended tests.
• Work with Senior Paid Social Manager and internal teams to troubleshoot influencer and brand account connection issues.

Qualifications:

• 3+ years of relevant experience activating paid Meta and TikTok campaigns, with 2+ years of experience activating paid influencer campaigns a must.
• Additional experience activating paid influencer campaigns on YouTube preferred.
• Excellent project management skills + ability to manage and track time across projects effectively.
• Detail-oriented with great analytical skills to interpret data and generate actionable insights.
• Inquisitive mind with knowledge of the creator industry and emerging trends.
• Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor.

How you work: 

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

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***Please note that freelancers and contractors are not eligible for benefits through Later. 

 

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Where we work

We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; and Vancouver, WA. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.