Job Application for Performance Marketing Analyst at LendingTree

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**PLEASE NOTE: This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. Additionally, this position does not offer visa sponsorship.

The Position:

Day-to-day interaction with the Performance Marketing team, supporting performance-based marketing initiatives and data-driven decision-making.
Assist in the execution and optimization of performance marketing acquisition efforts across various digital channels including SEM, display, social, email, etc.
Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and generate actionable insights to improve ROI.
Conduct deep-dive data analysis to assess campaign performance, identifying trends and opportunities for optimization.
Support online partner relationships by assisting in sourcing, tracking, and evaluating partnership performance.
Assist in the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new performance marketing partnerships.
Collaborate with cross-functional teams to refine campaign strategies based on data-driven insights.
Help manage campaign reporting, analytics, and dashboards to ensure accurate tracking and measurement of marketing efforts.

Basic Experience / Training / Education:

4-year degree
1-3 years in an online marketing or digital analytics function at an online retail or lead generation company
Experience with campaign analysis and reporting tools
Previous experience in affiliate marketing preferred
Understanding of marketing pixels, database management, and software/application API integrations

Preferred Experience / Training / Education:

A solid foundation in business analytics and digital marketing concepts

Required Knowledge / Skills / Abilities:

General knowledge of online marketing, online lead generation, and conversion strategies
Strong analytical skills with the ability to interpret data and provide recommendations
Basic knowledge of digital technologies such as HTML, JavaScript, cookies, pixels, etc.
Experience with A/B and multivariate testing
Demonstrated ability to optimize spend through creative and landing page optimization strategies
Ability to work collaboratively, take feedback, and function autonomously
Proficiency in Microsoft Excel, or the ability and willingness to become a power user quickly

ABOUT THE COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know:

We’re a publicly-traded company (TREE).
We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion, we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

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LendingTree Voluntary Demographic Questionnaire

At LendingTree, we know our differences make us stronger. That’s why we’ve built a team bursting with unique perspectives, skills and experiences. We embrace our differences, and our goal is to develop a culture of understanding and respect for our coworkers, customers and communities. Through inclusive policies and equitable initiatives, we’re on our way.

With this in mind, we invite you to help us gather a better understanding of our applicant population. Below is a set of voluntary demographic questions that will help us evaluate and improve our recruitment, diversity and belonging efforts. If you choose to fill them out, the responses will be used in aggregate only to help us identify areas of improvement in our hiring process, and will be kept secure and confidential. Your responses will not be associated with your application, and will not in any way be used in the hiring decision. Also, your decision not to answer the questions will not affect your application in any way.

Additionally, LendingTree is committed to providing reasonable support and accommodations in our recruiting processes for qualified candidates who require such. If you need support, please reach out to RecruitingOps@lendingtree.com.

Reasonable accommodations can include:

Providing closed captioning during video interviews and / or utilizing Zoom Chat
Providing interview materials in larger font size print
Allowing service animals during on-site interviews
Providing reserved parking for on-site interviews
Providing written feedback during the interview process
Conducting interviews fully remote as opposed to on-site

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LendingTree is committed to providing reasonable support and accommodations in our recruiting processes for qualified candidates who require such. If you need support, please indicate below and reach out to RecruitingOps@lendingtree.com.

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Performance Marketing Analyst

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LendingTree Voluntary Demographic Questionnaire