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Principal Product Manager - Devices

Remote, USA

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 2025 across more than 180 countries.  

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

We are looking for an experienced Principal Product Manager to help us build world-class devices that support Life360’s mission.

This role sits at the intersection of hardware innovation, software integration, and family-centered experiences. You’ll be responsible for translating Life360’s vision into tangible devices that seamlessly connect with our app ecosystem and enhance safety for millions of families worldwide. Beyond owning the roadmap, you’ll be a thought partner to executives, a trusted collaborator for cross-functional teams, and a champion of the customer voice in every decision.

As Principal PM, you will not only define what we build but also why we build it — ensuring every initiative is grounded in data, market opportunity, and meaningful customer need. Success in this role requires both strategic foresight and a willingness to get hands-on with execution, whether it’s diving into technical tradeoffs, negotiating with external partners, or running experiments to validate new product concepts.

The US-based salary range for this position is $155,000 to $228,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

  • Drive long-term product strategy: Develop and communicate a 3-year devices roadmap that ladders directly up to business metrics (MAU growth, attach rate, retention, revenue mix).
  • Define and own success metrics: Establish the measurement framework and success criteria for the Devices business, tying product performance directly to Life360’s overall growth and member value.
  • Build category-leading hardware: Through strategic planning and execution, evolve Life360’s hardware lineup into industry-leading technology for “finding” and safety, tightly integrated with the Life360 platform.
  • Own the full product lifecycle: Drive products from concept incubation and validation through launch, adoption, and ongoing iteration to maximize impact.
  • Elevate customer engagement: Redefine how Life360 engages families through both quantitative signals (usage, NPS, churn) and qualitative insights (research, testing) to ensure we build the right products.
  • Shape go-to-market and monetization: Partner with Product Marketing, Sales, and Finance to define pricing, packaging, attach strategies, and subscription bundling that drive growth and healthy margins.
  • Influence and align cross-functionally: Partner closely with Finance, Sales, GTM, and Ops to align business goals, resource allocation, and launch success.
  • Raise the PM bar: Establish mechanisms and rituals that set a new high standard for product management within Devices, while mentoring other PMs to elevate the craft across Life360.
  • Leverage AI/ML: Push the envelope on using AI/ML to differentiate device features and customer experience.
  • Ensure a scalable cost structure: Partner with Ops/Eng to design products that scale with low fixed costs and healthy margins.
  • Identify new growth opportunities: Incubate adjacent device categories that expand Life360’s footprint in family safety, health, and security.

What We’re Looking For

  • 10+ years of product management experience, including deep ownership of hardware, IoT, or consumer devices.
  • Proven track record of defining long-term product strategy and shipping successful products at scale.
  • Strong analytical skills; able to define metrics, build models, and tie product outcomes to business performance.
  • Experience working closely with engineering, design, operations, and marketing teams to deliver full-stack hardware/software solutions.
  • Demonstrated ability to influence executive leadership and drive alignment across Finance, Ops, Sales, and GTM functions.
  • Passion for customer insights and the ability to translate qualitative research and quantitative data into high-impact product decisions.
  • Familiarity with AI/ML applications in consumer experiences is a strong plus.
  • Entrepreneurial mindset with a bias for action and comfort operating in ambiguity.

Our Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
  • Flexible PTO, 13 company-wide days off throughout the year
  • Winter and Summer Weeklong Synchronized Company Shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

  • Be a Good Person - We have a team of high integrity people you can trust. 
  • Be Direct With Respect - We communicate directly, even when it’s hard.
  • Members Before Metrics - We focus on building an exceptional experience for families. 
  • High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

 

#LI-Remote

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