Partner Marketing Specialist
ABOUT LVT
LVT is on a mission to make the world safer and more secure through rapidly deployable security hardware that runs on our proprietary SaaS platform. Our enterprise-grade safety and security ecosystem makes it easy to secure essentially any physical environment through intelligent automation and actionable insights. As an industry leader in the IoT space, our systems are deployed in every state and adopted by Fortune 500 enterprise companies who share this vision.
ABOUT THIS ROLE
We seek an experienced and driven Partner Marketing Specialist to elevate our channel partner initiatives and contribute to LVT's ambitious growth strategy. This role involves close collaboration with our channel and marketing teams to execute meaningful marketing strategies with our expanding network of distributors, dealers, and resellers.
As the Partner Marketing Specialist, you will serve as a key member of the Channel Marketing team, reporting to the Partner Marketing Manager, fostering scalable success and ensuring our partners and end customers achieve exceptional outcomes with our products.
RESPONSIBILITIES
- Develop and Execute Joint Demand Generation Campaigns: Work directly with key channel partners to strategize, build, and launch co-marketing campaigns (e.g., webinars, account-based marketing efforts, events) that generate qualified leads and pipeline.
- Empower Partners with Marketing Resources: Collaborate with the larger marketing team to create marketing collateral that partners can easily leverage for their demand gen efforts.
- Manage Market Development Funds (MDF): Oversee the effective utilization and for LVT’s MDF program, ensuring partners maximize their marketing investments and meet compliance requirements.
- Analyze and Optimize Campaign Performance: Track, measure, and report on the effectiveness of partner marketing campaigns, using data to identify areas for improvement and demonstrate ROI. Provide actionable insights to partners and internal stakeholders.
- Foster Partner Relationships: Act as a primary marketing contact for key partners, understanding their business goals, marketing capabilities, and target audiences to inform joint strategies.
- Collaborate Cross-Functionally: Work closely with our internal Channel Sales and Marketing teams to ensure partner marketing initiatives are aligned with overall business objectives and product launches.
QUALIFICATIONS
- 1-3 years of experience in B2B marketing, with a strong focus on demand generation and/or partner marketing.
- Proven track record of planning, executing, and measuring successful marketing campaigns that drive lead generation and revenue.
- Exceptional communication and interpersonal skills, with the ability to build rapport and influence partners and internal teams.
- Strong analytical abilities and comfort with data-driven decision-making.
- Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
- A self-motivated, proactive, and results-oriented mindset.
- Bachelor's degree in Marketing, Business, or a related field.
Preferred Qualifications:
- Familiarity with HubSpot, Salesforce, or Atlassian (Jira) for marketing automation/CRM platforms or project management.
- Prior experience working with a Partner Relationship Management (PRM) system.
- Experience with MDF management and partner program operations.
WHY JOIN US
- Founder-led and employee-driven company
- The opportunity to build where you stand
- Value centric decision making
- Both an economically stable and hyper-growth environment (ask us how this is possible)
- The market leader in redefining how B2B does security
On top of the obvious benefit of getting paid to work with great people who are laser-focused on a mission that matters, we also offer the following benefits:
- Comprehensive health, vision, and dental benefits for you and your family. Including supplemental and life insurance, company-paid HSA contributions, and an Employee Assistance Program (EAP).
- 401(k) With up to 4% match
- Time Off & Paid Holidays - Ask us how we empower employees to take control of their well-being
- Stock Options - Every full-time employee has the opportunity to be an owner of the company and benefit from our success.
- Paid Parental Leave - To help your growing family while you're away from work.
- Company Events - Christmas Party, Summer Party, and other parties to celebrate whenever we can find an excuse.
- Charitable Opportunities - LVT sends groups of employees to help the Daybreak Vision Project restore sight to thousands of people a year.
- Wellness - We regularly host dentists, chiropractors, financial experts, and other professionals to provide services and seminars to help promote physical, mental, emotional, and financial wellness.
- And More - Scholarship opportunities for employees and their dependents, discounted cell services, and opportunities to score tickets to Utah Jazz games and other Delta Center events.
HR Policy
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All Candidates must pass a drug screening and background check upon employment. Some roles may also require passing a federal background check and fingerprinting. Must be authorized to work in the U.S.
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