Brand Art Director

About Lola Blankets

Lola Blankets is a fast-growing, design-driven brand creating the world’s most loved faux-fur blankets. With a devoted community, strong influencer presence, and rapid scale, we are redefining what comfort and style mean for the home. As we expand, we are looking for an Art Director to lead and elevate our visual identity, ensuring every touchpoint reflects the premium quality, warmth, and modern luxury that define Lola.

Role Overview

The Art Director will own and evolve Lola Blankets’ visual expression across all channels. This leader will translate brand strategy and creative vision into compelling, cohesive visual systems that drive connection and growth.

Partnering closely with the Cofounder & Creative Director and Head of Brand Marketing, the Art Director will lead concept development, campaign design, and creative execution.. They will guide designers, creative producers, our copywriter and external freelance creatives to deliver elevated, consistent, and culturally relevant work.

This role requires both strong creative instincts and the ability to execute at scale in a fast-moving, high-growth environment.

Key Responsibilities

Creative Direction & Brand Identity

• Own and evolve Lola’s visual identity across digital, retail, packaging, campaigns, and social.
• Develop seasonal and campaign-level creative concepts from ideation through final execution.
• Translate high-level brand vision into clear visual direction and creative systems.
• Maintain consistency in typography, color, photography style, composition, and overall aesthetic.
  
  

Team Leadership

• Lead and mentor designers and visual creatives.
• Provide clear art direction and feedback that raises the overall creative bar.
• Collaborate closely with copywriters and marketing partners to ensure cohesive storytelling.
• Manage freelance photographers, stylists, editors, and production partners as needed.
  
  

Cross-Functional Partnership

• Partner with Marketing, E-commerce, and Merchandising to support product launches and growth initiatives.
• Align creative direction with business objectives while protecting brand equity.
• Support performance marketing with elevated creative that drives conversion without sacrificing brand standards.
  
  

Quality & Execution

• Review and approve creative work prior to stakeholder presentations.
• Ensure all deliverables meet brand standards and production quality expectations.
• Continuously elevate Lola’s visual presence as the company scales.
  
  

Qualifications

• 7+ years of experience in art direction or creative leadership, ideally within a consumer brand or DTC environment.
  
  
• Strong portfolio demonstrating brand systems, campaigns, and photoshoot direction.
• Deep understanding of visual storytelling, typography, layout, and design systems.
• Experience leading photo and video production from concept through post-production.
• Proven ability to manage and mentor creative talent.
• Highly organized with the ability to manage multiple campaigns simultaneously.
• Proficiency in Adobe Creative Suite and creative workflow tools.
  
  

What We’re Looking For

The ideal candidate is a visionary creative with strong taste and high standards. You understand how to build a brand visually — not just create assets. You care deeply about aesthetic excellence, emotional resonance, and consistency across every touchpoint.

You are collaborative, decisive, and energized by building something iconic. You thrive in entrepreneurial environments and are excited to help shape Lola into a household name.

Compensation & Perks

• 10% annual bonus based on company and individual performance (prorated based on start date)
• 21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂)
• Full health benefits
• 16 weeks paid birth parent leave / 8 weeks non-birth parent leave
• 55% off Lola Blankets for friends and family
• Opportunities for career growth and expanded creative leadership