Sr. Manager, Sales Strategy, Planning and Analytics (m/f/d)

Position Summary

The Sr. Manager, Sales Strategy, Planning and Analytics plays a pivotal role in driving commercial success across Europe by leading strategic sales planning, performance forecasting, incentive design, and inventory optimization. Operating within a fast-evolving business model that includes direct-to-consumer, NGA, and importer channels, this role ensures the sales organization is equipped with the insights, tools, and frameworks needed to scale effectively. The ideal candidate is a strategic thinker and hands-on leader who thrives in dynamic environments and brings deep experience in sales strategy, programs and analytics, market expansion, and cross-functional collaboration. This role leads a team of two analysts and works closely with senior leadership to support rapid growth and product introductions.

Key Responsibilities

Sales Strategy & Performance Optimization

Lead, develop and implement sales strategies that drive performance across diverse markets and channels. Use data-driven insights to identify growth opportunities, improve conversion, and enhance sales effectiveness. Collaborate with cross-functional teams to align sales initiatives with business objectives and market dynamics. Define strategic targets and key performance indicators to drive and measure success.

Incentive & Commercial Planning

Lead the strategy, planning, and execution of manufacturer and retail incentive programs across European markets.

• Design and manage direct-to-consumer and indirect (NGA/importer) incentive programs that support sales performance and customer adoption.
• Monitor and interpret country-specific EV incentive schemes and regulations, collaborating with government relations and legal teams to ensure compliance.
• Analyze program effectiveness, ROI, and customer impact; optimize campaigns based on performance data.
• Develop and drive pricing strategies with market-specific incentive planning for both new and used vehicles.
• Collaborate with Finance to ensure budget alignment and with Sales to measure impact on performance.
• Provide training and enablement materials for internal teams and retail partners, ensuring timely and accurate communication of incentive programs.

Forecasting & Performance Planning

Lead and manage the design and management of forecasting models to support leadership decisions and sales target setting.

• Lead the development of scalable frameworks to onboard and integrate new markets, importers, and agents into the planning process.
• Oversee the accuracy and ensure timely delivery of monthly, quarterly, and annual performance updates, including order generation and delivery forecasts.
• Oversee alignment of forecasting with production and inventory planning to ensure readiness and responsiveness to market dynamics.
• Lead and ensure timely and accurate forecast submission from all markets and sales channels.

Inventory Planning & Optimization

• Oversee and ensure healthy inventory levels across markets and channels to ensure availability aligns with sales and delivery targets, and market dynamics.
• Maintain a healthy backlog of vehicles to support consistent delivery flow.
• Lead and oversee the collaboration with Product, Manufacturing, Logistics, and Delivery teams to align inventory strategy with production timelines.
• Ensure accurate analysis of inventory turnover and aging to identify optimization opportunities and reduce holding costs.

Production Planning

• Lead the development and maintenance of vehicle production models to inform Manufacturing of volume and trim requirements.
• Coordinate with Global Supply Chain and Product Planning to align production schedules with product availability.
• Track lead times from production start to delivery and proactively manage deviations.
• Ensure continuous alignment between production capacity and market demand.

Sales Analytics & Reporting

• Develop and maintain dashboards and reports to monitor sales and delivery performance.
• Conduct in-depth analysis of sales data to identify trends, gaps, and opportunities.
• Provide actionable insights to sales leadership to inform strategic decisions.
• Ensure consistency and accuracy in performance metrics across regions and channels.

Efficiency & Automation

• Identify and implement process improvements to enhance operational efficiency.
• Drive automation of reporting, forecasting, and planning workflows.
• Collaborate with IT and business stakeholders to define and prioritize system enhancements.
• Monitor effectiveness of automation initiatives and continuously refine based on feedback and performance.

Team Leadership

Lead and mentor a team of currently two analysts. As their manager you foster a high-performance culture focused on continuous improvement and strategic impact. You provide coaching, feedback, and development opportunities to support professional growth.

Qualifications:

• 8+ years of experience in sales strategy, planning, or analytics, with at least 5 years in a leadership role.
• Proven success in incentive planning, inventory optimization, and market expansion within automotive or mobility sectors.
• Strong analytical skills and proficiency in forecasting, financial modeling, and BI tools.
• Excellent communication and stakeholder management skills.
• Experience working in matrixed, fast-paced environments.
• Fluent in English; other European languages are a plus.

Lucid Motors is committed to maintaining a safe and trustworthy environment. As such, a background check may be required during the hiring process. This will be performed in line with European data protection laws, and candidates will be informed and asked to provide consent before the check is conducted.