Commercial and pricing lead

Do you have a passion for driving commercial success?
Are you a strategic commercial leader with a data‑driven mindset? Do you excel at turning insight into business growth?
If you are ready to shape the commercial direction of a global organisation and be the first hire in this field, then you might be the Commercial Lead we’re looking for.

What will your day look like?

As our new Commercial Lead, you will be at the forefront of our commercial efforts — from shaping pricing and scoping for high‑profile pitches to optimising commercial strategies for existing client engagements.

You will work on both new business opportunities and existing client opportunities, as well as lead strategic commercial projects such as developing new pricing models for products or services and conducting commercial impact analyses to guide key business decisions. Your work will ensure our commercial approach is competitive, sustainable, and aligned with our growth ambitions — helping us enhance our success in the market and deliver strong business performance.

Your responsibilities will include:

• Developing and refining commercial strategies for clients, products, and services.
  Leading the commercial workstream on pitches, proposals, and strategic client opportunities.
• Support client and delivery teams on optimise commercial aspects of ongoing engagements.
• Leading the commercial workstream on pitches, proposals, and strategic client opportunities.
• Conducting commercial analyses to assess the impact of strategic decisions and market changes
• Collaborating with stakeholders across capabilities to ensure commercial excellence of offerings & products
• Contributing to the evolution of VML MAP’s commercial frameworks, tools, and best practices
• Collaborating with business development and the leadership team in identifying and pursuing new growth opportunities

Who are you going to work with?

Your will work out of our Copenhagen office, but will be working on a global scale. You will play a key part in our Business Development and Growth Enablement capabilities, but you will work across the business to ensure our commercial strategies are both market‑leading and operationally sound. You will be part of a diverse, ambitious, and collaborative environment where commercial thinking is valued as a driver of client success and business growth.

This senior role reports jointly to our Head of Business Development and COO, and will play a pivotal part in shaping and driving our commercial success.

What do you bring to the table?

You are a commercially-driven profile with a strategic mindset and a hands‑on approach. You can navigate complex, multi‑market engagements and balance market competitiveness with profitability.

In addition, you have:

• 4+ years of experience in commercial roles within services businesses (e.g., agencies, consultancies), ideally with global clients and markets.
• Proven track record in scoping, pricing, and developing commercial strategies for complex engagements.
• Experience working with new business opportunities (pitches and proposal) and ideally also larger client accounts.
• Strong analytical skills with the ability to translate data into actionable commercial insights.
• Excellent stakeholder management skills, with the ability to influence at senior levels.
• Comfort working in a fast-paced, global environment with multiple priorities.
• Strong communication skills in English (Danish not required).
• Willingness to travel occasionally, if needed.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

#LI-EMEA

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn and X.

When you click “Apply now” below, your information is sent to VML MAP. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.