Job Application for Director, Marketing Operations at Modernizing Medicine, Inc.

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South Florida Business Journal, Best Places to Work 2024
Inc. 5000 Fastest-Growing Private Companies in America 2024
2024 Black Book Awards, ranked #1 EHR in 11 Specialties
2024 Spring Digital Health Awards, “Web-based Digital Health” category for EMA Health Records (Gold)
2024 Stevie American Business Award (Silver), New Product and Service: Health Technology Solution (Klara)

Who we are:

We Are Modernizing Medicine (WAMM)! We’re a team of bright, passionate, and positive problem-solvers on a mission to place doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. Our vision is a world where the software we build increases medical practice success and improves patient outcomes. Founded in 2010 by Daniel Cane and Dr. Michael Sherling, we have grown to over 3400 combined direct and contingent team members serving eleven specialties, and we are just getting started! ModMed's global headquarters is based in Boca Raton, FL, with a growing office in Hyderabad, India, and a robust remote workforce across the US, Chile, and Germany.

ModMed is hiring a Director of Marketing Operations to lead the operational backbone of our Marketing engine within Revenue Operations. This role is responsible for building a high-performing MarkOps capability that supports predictable, scalable, and data-driven marketing execution. Core responsibilities include campaign operations, marketing automation, lead lifecycle governance, technology management, and ensuring that processes and data flow smoothly across the GTM engine.

Reporting to the VP, Revenue Operations, this leader oversees a team focused on operational rigor, accurate data structures, and seamless handoffs across Marketing, Sales Operations, Innovation, and Analytics. The ideal candidate brings a strong background in Marketing Operations leadership, deep experience with marketing automation and lead management, and a proven ability to design and maintain an effective martech ecosystem. The role is also responsible for identifying and applying AI-driven capabilities that improve efficiency, accuracy, and scale across core Marketing Operations workflows.

Your Role:

Set Direction and Governance

Define the strategy for Marketing Operations and align it with GTM goals.
Establish consistent processes, standards, and operating rhythms that support scale and accuracy.
Drive operational discipline across all MarkOps workflows.

Lead Campaign and Automation Execution

Partner with Marketing to translate programs into reliable and well-structured operational plans.
Oversee automation logic, targeting, segmentation, and campaign setup in Pardot.
Maintain QA standards to ensure accurate execution and compliance.
Introduce AI-driven tools that improve campaign production, targeting accuracy, segmentation, and workflow automation.

Own Lead Management and Funnel Operations

Define and maintain routing, scoring, lifecycle stages, and related rules.
Partner with Sales Operations to align conversion paths and ensure data quality.
Monitor funnel performance and refine processes to improve speed and predictability.

Architect and Rationalize the Martech Stack

Assess the existing martech environment and determine what to keep, remove, or redesign.
Define business and technical requirements for Pardot, Salesforce, and related systems.
Ensure systems support scale, accurate reporting, and long-term GTM needs.

Manage and Develop the Team

Provide clear priorities, coaching, and development for the Marketing Operations team.
Build a culture focused on process excellence, data accuracy, and strong collaboration.
Strengthen partnership across Marketing, Sales, Innovation, and Analytics.

Partner on Data and Insights

Ensure data structures, tagging, and taxonomy support accurate measurement.
Work with Analytics to validate metrics, support reporting readiness, and apply insights.
Promote strong data hygiene and accountability across GTM.

Skills & Requirements:

Bachelor's degree in Marketing, Business, Communications, or related field; Master’s degree (MBA or related analytical/marketing discipline) preferred.
Minimum of 8 years of experience in progressive Marketing Operations or Marketing Technology leadership.
Deep hands-on Pardot experience is required.
Experience scaling Marketing Operations within a large enterprise.
Experience in architecting a martech stack and leading tool rationalization.
Strong experience with Salesforce and related platforms such as Demandbase, Clari, and Groove.
Proven ability to design scalable workflows and align processes across Sales and Marketing.
Experience applying AI or advanced automation within Marketing Operations or Revenue Operations.
Experience leading and developing a team in a high-growth environment.
Strong communication, project management, and organizational skills.
High attention to process design, data quality, and operational rigor.
Ability to work Eastern business hours and travel domestically up to 10% percent.

#LI-REMOTE #LI-SF1

ModMed Benefits Highlight: At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

India

Meals & Snacks: Enjoy complimentary office lunches & dinners on select days and healthy snacks delivered to your desk,
Insurance Coverage: Comprehensive health, accidental, and life insurance plans, including coverage for family members, all at no cost to employees,
Allowances: Annual wellness allowance to support your well-being and productivity,
Earned, casual, and sick leaves to maintain a healthy work-life balance,
Bereavement leave for difficult times and extended medical leave options,
Paid parental leaves, including maternity, paternity, adoption, surrogacy, and abortion leave,
Celebration leave to make your special day even more memorable, and company-paid holidays to recharge and unwind.

United States

Comprehensive medical, dental, and vision benefits
401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
Generous Paid Time Off and Paid Parental Leave programs,
Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

PHISHING SCAM WARNING: ModMed is among several companies recently made aware of a phishing scam involving imposters posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from ModMed without a formal interview process, and valid communications from our hiring team will come from our employees with a ModMed email address (first.lastname@modmed.com). Please check senders’ email addresses carefully. Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process. If you are receiving communications as described above, please report them to the FTC website.

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Director, Marketing Operations

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