Manager, Fan Development

Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Championship Washington Mystics, NBA G League’s Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals’, Wizards’, and Mystics’ games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University’s campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook.

MSE opened “District E powered by Ticketmaster” in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:

1. You will provide first-class customer service and value for our fans.
2. You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
3. You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
4. You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
5. You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
6. You will innovate. We are nimble and first to market. We are not averse to risk.
7. You will have fun. We are in the business of happiness.

Position Overview: The Manager, Fan Development is responsible for supervising Capital City Go-Go marketing and community outreach efforts. This includes advertising, grassroots marketing and events, gameday fan activations and community development initiatives.

Are you passionate about growing the team’s brand, strengthen fan relationships, and drive interest in the team to support revenue objectives? We would love to hear from you!

Responsibilities:

• Develop strategy, implement, and measure Go-Go marketing campaigns—including but not limited to email, flyers, and owned assets—to support brand awareness and drive ticket sales and revenue.
• Write copy, provide creative assets, and submit internal design requests through the Wrike project management system.
• Ensure brand consistency across all marketing channels and materials.
• Collaborate closely with the marketing team to procure and implement gameday giveaways.
• Handle and oversee the fan development and marketing budget, including invoice tracking and coordinating with finance for timely payments.
• Book and supervise gameday fan activations (e.g., face painters, balloon artists) as needed.
• Identify and complete grassroots marketing opportunities, such as parades, community events, and tabling activations, in collaboration with ticket sales to generate leads and attract new fans.
• Oversee the scheduling of part-time game night staffers for events.
• Identify community-based organizations and nonprofits to receive complimentary game tickets.
• Collaborate with the League office to develop and implement social responsibility initiatives and programs (e.g., Black History Month, military appreciation, voter engagement).
• Partner with the Monumental Sports Foundation and other Monumental Sports teams to support company-wide initiatives, including school programs, Monumental Thankful Meals, Family-to-Family, and KABOOM! playground builds.
• Work with the corporate partnerships team to implement partner-specific community platforms, ensuring seamless execution and effective measurement and reporting.
• Additional duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in marketing or related field.
• 3+ years proven experience in marketing, fan development, or community outreach.
• Excellent interpersonal, written, and verbal communication skills; ability to model the values of Monumental in the community.
• Excellent writing, editing, and proofreading abilities with high attention to detail.
• Strong work ethic and ability to manage projects under tight deadlines.
• Outstanding project management and organizational skills, balancing multiple events and multiple organizational outreach efforts at once.
• Experience managing a budget.
• Flexibility to work nights, weekends, and holidays; maintain a flexible work schedule and work extended hours.

Pay Range: $62k - 72k USD

Benefit Eligibility: This role is eligible to participate in health and welfare benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.