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Growth Marketing Lead

New York City

Mutiny Overview

Most marketing teams can’t play a meaningful role in breaking through to target accounts because the 1:1 marketing strategies that work don’t scale, and what scales doesn’t work.

Mutiny helps B2B companies generate pipeline and revenue from their target accounts through AI-powered personalized experiences, 1:1 microsites, and account intelligence.

Our customers are some of the fastest growing companies in the B2B space including Snowflake, Figma, Gitlab, Writer, Segment, and Qualtrics. We are backed by Sequoia Capital, Tiger Global, Insight Partners, and Y Combinator.

About the role:

We're looking for a data-obsessed Growth Marketing Manager to join our marketing team at Mutiny and lead our paid acquisition initiatives. Reporting into the Head of Revenue Marketing, you'll be the architect behind our multi-channel growth strategy, with the autonomy to test, learn, and scale what works. Think of yourself as part treasure hunter (discovering new acquisition channels) and part mathematician (optimizing our CAC).

What you’ll do:

  • Develop and execute multi-channel growth strategies through paid acquisition with a focus on LinkedIn and paid media digital channels that make our pipeline line go up and to the right (we like that direction)
  • Pioneer new frontiers by testing and scaling nascent paid acquisition channels
  • Track, optimize, and report on key marketing metrics including CAC, ROAS, and CVRs across the funnel
  • Leverage next generation analytics and targeting tools like Metabase, GA4, and Rockerbox to measure campaign effectiveness and uncover growth opportunities
  • Collaborate seamlessly with our content and ABM team members to ensure your brilliant acquisition strategies amplify their equally brilliant initiatives
  • Take risks! Have fun. Stand out!

What you bring:

  • 5+ years of experience in data-driven growth B2B marketing
  • Strategic mind with analytical hands – you can think high-level about business objectives on Monday and dive deep into campaign performance data by Tuesday
  • Multi-channel acquisition expertise with a proven track record of scaling enterprise and grwoth customer growth while keeping CAC in check. Experience with SEO is a plus.
  • Creative testing experience and a keen eye for what messaging resonates with different audience segments
  • Data storytelling abilities – you can turn a spreadsheet of numbers into a compelling narrative about where to invest next
  • Collaborative spirit and excellent communication skills – you'll be working cross functionally with product marketing, content, and leadership
  • A kind human who wants to build an extraordinary product, culture and brand.
  • Energized by ambiguity and can create structure in a dynamic, fast-paced environment.

What you’ll get out of it:

  • Work with a team that actually appreciates the art and science of growth marketing
  • A front-row seat to scaling a company through its most exciting growth phase
  • The chance to say "I built that" when looking at our hockey stick growth charts
  • We’ll make sure you have enough focus and budget in a given quarter to accomplish big things, but you can definitely expect a good amount of diversity and learning new skills.
  • You will have fun, plain and simple. There is a reason our first company value is that work should feel like play.

If you're equally comfortable discussing attribution models and creative concepts, can recite your campaigns' ROAS in your sleep, and get a little too excited about finding the perfect audience segment, we want to talk to you. At Mutiny, we're not just filling a role – we're adding a key player who will help write our growth story.

Hiring process for this role:

The hiring process for this role looks like this:

  • Round 1 (45 minutes): you’ll meet with the Head of Revenue Marketing to discuss your experience in content marketing and how this role aligns with your career goals.
  • Round 2 (45 minutes): you’ll meet with members of the marketing team to dive deeper into your experience and see if you have potential to be a great fit for Mutiny.
  • Round 3 (45 minutes): you’ll present in front of the interview panel for us to see your creativity and ability to think front to end of a great campaign.

Our values:

These values define how we approach our work every single day:

😜 Work should feel like play 🏃 Faster always wins 🍯 Stir the pot, regularly 👀 Do the right thing when no one’s watching 🛥️ All hands on deck 🌎 Live in the world you want to change

At Mutiny, we are committed to empowering individuals of all backgrounds, experiences, and identities to reach their potential. We believe in balanced teams, which is why we have maintained a 50% male-to-female ratio in our investors and are committed to maintaining diversity of gender, lifestyle, ethnicity, and thinking in our team as we scale.

We are committed to a thriving in-office culture in NYC. This role requires that you be on-site at our HQ in Manhattan.

Compensation:

Mutiny is proud to offer a competitive compensation package to all full-time employees, including base salary, equity, and comprehensive benefits. The estimated salary range for this role for US-based employees is $140,000-$160,000 and is determined based on many factors, including prior experience.

These ranges may be modified in the future.

Additional benefits:

  • Regular offsites in fun cities like Mexico City, Brooklyn, and Denver
  • Flexible paid time off and generous parental leave
  • 100% medical, dental, and vision coverage

Mutiny does not accept agency submitted candidates for this posting.

#LI-MT1

 

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