Job Application for Director, Personalization & Optimization at The National Football League

The Digital Insights & Optimization team is focused on data architecture, data insights, and data orchestration for all NFL Digital Media properties. Our focus is ensuring all stakeholders are informed with data required to ensure proper business decisions are made. Stakeholders across the league and clubs rely on our team to understand the digital media data and business goals. Focused on insights to drive the business forward and promote change within our organization. The Director, Personalization & Optimization will lead our A/B testing and personalization strategy across the NFL owned and operated digital properties utilizing the data provided by the larger team to drive.

Responsibilities

Lead Digital Optimization across the Media Group’s portfolio, from prioritizing department asks to owning the output that ultimately informs the strategic decisions.
Develop and execute strategies that drive conversion rate optimization.
Partner with various stakeholders including Ad Sales, Marketing, Product, Content, DTC, and others to ensure alignment in optimization efforts and ensure all aspects of the business are being considered in both the process and output.
Expand the organization’s testing capability to empower a more data driven approach by owning the hypothesis-to-recommendation.
Collaborate with strategy, product, ux, and engineering to develop and execute product experience tests across our web, app, ctv properties.
Collaborate with marketing to develop and execute copy, color, creative level tests across our properties to ensure we are putting the right offer in front of the right segment of users.
Work closely with our product analytics team and data science team to uncover opportunities to drive value for our fans.
Analyze data for trends and patterns; Interpret data with clear business goals in mind.

Required Qualifications

Bachelors’ degree in a related field (Data Science, Data Analytics, Business etc.) and/or equivalent work experience
8+ years of experience working in a quantitatively inclined field (e.g., data, analytics, finance, strategy consulting etc.)
At least 4+ years of experience managing people
Ability to build and foster healthy working relationships while working collaboratively in a cross-functional team environment
Experience with large volumes of data for purposes of data collection, data integrity, data compliance, and data integration
Proven experience in digital optimization, CRO, and/or UX/UI improvement
Excellent communication skills with the ability to tell compelling stories leveraging data
Detail oriented – ability to dive considerably beyond surface layer, and explore insights that are not immediately obvious
Proven data driven dexterity – ability to Interpret data to extract meaningful insights, recommend actionable improvements and make informed decisions
Creative quantitatively – ability to structure analytics in the existence of ambiguity (incomplete data, multiple fan experience paths, etc.)
Ability to ideate hypotheses and testing parameters will be of critical importance
Proven experience with A/B, Multivariate and/or Painted Door type testing formats

Other Key Attributes / Characteristics

Prior internship and/or work experience in sports media
Excellent presentation and communication skills.
Strong organizational, analytical, and critical thinking skills.
Self-motivated and able to work in a fast-paced dynamic environment.

Terms / Expected Hours of Work

NFL employees are required to work 40 hours per week.
Work during game windows will be required.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Salary

$140,000 - $180,000 USD

The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect, and build a workplace culture that will drive our continued success.

The NFL is committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

WHO WE ARE:

NFL Core Values:

Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes: What we expect for our employees:

Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset

First Name

Last Name

Phone

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

What is your current address?

Are you legally authorized to work in the country where this position is based?

Select...

Are you an American citizen, lawful permanent resident of the United States, refugee, asylee, or a temporary resident?

Select...

Will you require the NFL to sponsor you to obtain, maintain, or extend your employment authorization? Note: Federal law requires that employers hire only individuals who are authorized to be lawfully employed in the United States. To comply with this law, all offers of employment at the NFL are subject to, among other things, verification of the applicant's identity and employment authorization. All applicants who are hired must satisfy the Form 1-9 requirements when they begin to work.

Select...

Are you capable of performing the essential functions of the job for which you are applying to, with or without a reasonable accommodation?

Select...

If you are a candidate with a disability and require accommodations to participate in the application and/or interview process, please let us know. You may request accommodations by contacting HR Answers at HRAnswers@nfl.com. We will work with you to provide reasonable accommodations to facilitate your participation in the application and interview process. You may also indicate you will need accommodation by selecting "yes" or "no" below:

Select...

You may request accommodations by contacting HR Answers at HRAnswers@nfl.com.

Are you a family member of a current NFL employee? It is the policy of the League Office not to employ family members of employees, or any individual otherwise working or performing services for the NFL, including full time, part time, temporary, intern or seasonal employees. Family members include your spouse, domestic partner, child, parent, grandparent, brother, sister, mother or father in law, nephew, niece, aunt or uncle.

Select...

This job requires working in-person from our NFL office. Are you able to meet this requirement with or without a reasonable accommodation?

Select...

Are you a current or former an employee of the League, an NFL player, or an employee of one of the 32 clubs? If so, please select the employment type:

Select...

This is to capture current and former employees of the NFL.

What are your target compensation expectations?

EEOC Collection

The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to ancestry, race, color, religion, sex, gender, gender identity, gender expression, national origin, age, disability, medical condition, marital status, military or veteran status, genetic information, sexual orientation, or other status protected by applicable federal, state, or local law. The NFL believes diversity and inclusion among our employees is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Accordingly, the NFL honors and celebrates the broad ranges of human difference among us, while also embracing the commonalities we share, and to provide each individual with the opportunity to achieve their full potential.

Do you identify as a member of the LGBTQ+ community?

Select...

Sexual Orientation

Select...

Do you identify as Middle Eastern/North African descent?

Select...

Gender

Select...

Ethnicity

Select...

Select the races you identify with

Select...

Marital Status

Select...

Veteran Self-Identification Status

Select...

Director, Personalization & Optimization

Apply for this job

EEOC Collection