Social Media Manager & Influencer Manager

Hamburg, Germany

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Stelle: Social Media Manager & Influencer Manager (m/w/d) – Befristeter Vertrag für 2 Jahre

Standort: Hamburg, Deutschland (Mindestens 1 Tag/Woche vor Ort)

 

DIE CHANCE

Werde Teil des Teams, das Doves Social-Media-Präsenz in 15 Märkten verantwortet – von der Idee bis zum Community-Reply. Diese duale Rolle verbindet das operative Social-Media-Management mit dem Aufbau und der Pflege einer authentischen Creator-Community.

DIE ROLLE

Du steuerst Doves tägliche Social-Media-Aktivitäten auf TikTok, Instagram, YouTube und neuen Plattformen und managst gleichzeitig Influencer-Partnerschaften, die Doves Werte für Diversität und echte Schönheit widerspiegeln.

Beide Workstreams laufen nicht nebeneinander, sondern greifen ineinander: Creator-Content fließt in den Publishing-Plan, Community-Insights informieren Creator-Briefs, und Kampagnen-Momente entstehen dort, wo owned Social und Influencer-Reichweite zusammenkommen.

Dove setzt dabei auf echte Markennähe statt bloße Reichweite. Die Creator-Community muss Doves Haltung zu inklusiver Schönheit authentisch verkörpern, das erfordert ein feines Gespür für Menschen und Plattformkultur, kombiniert mit der operativen Präzision, einen schnell getakteten Alltag zuverlässig zu managen.

WAS DU TUN WIRST

Content & Publishing

  • Content-Kalender erstellen, Inhalte planen, veröffentlichen und Social Copy schreiben
  • Barrierefreie Standards sicherstellen (Untertitel, Alt-Texte, Formatvorgaben)

Community Management

  • Tägliches Monitoring, Kommentare und Nachrichten beantworten, Community aufbauen
  • Trends und kulturelle Momente identifizieren und reaktiven Content vorschlagen

Creator-Management

  • Creator identifizieren, rekrutieren, briefen und langfristige Beziehungen pflegen
  • Creator-Datenbank verwalten, Gifting-Aktivierungen und Events koordinieren
  • Einhaltung von Offenlegungs- und Compliance-Anforderungen sicherstellen

Performance & Reporting

  • Reichweite, Engagement und Creator-Performance tracken und regelmäßig reporten
  • Erkenntnisse in Briefs und Strategie zurückspielen

WAS DU MITBRINGST

  • Fundierte Erfahrung in Social-Media-Management und Influencer-Management – idealerweise in Beauty, FMCG oder Wellness
  • Muttersprache: Deutsch (C2); Englisch: fließend in Wort und Schrift.
  • Starke Plattform-Kenntnisse: TikTok, Instagram, YouTube
  • Erfahrung mit Tools wie Sprinklr, Hootsuite oder Sprout Social sowie CreatorIQ, Traackr oder Grin
  • Solide Copywriting-Fähigkeiten und ein Gespür für plattformgerechte Sprache
  • Projektmanagement-Stärke bei parallelen Workstreams und Deadlines
  • Kenntnisse in Influencer-Verträgen, Nutzungsrechten und Disclosure-Regularien

Gen AI & Agentic Thinking

  • Arbeitende Kenntnisse mit KI-Tools (z. B. ChatGPT, Claude, Copy.ai) für Content-Ideation, Research und Reporting
  • Eigenständige, strukturierte Arbeitsweise mit Initiative – und das Urteilsvermögen, wann menschliche Kreativität und Beziehungskompetenz entscheidend sind

NICE TO HAVE

  • Erfahrung mit Dove oder Unilever-Marken
  • Multi-Markt-Erfahrung in Social oder Influencer
  • Kenntnisse in Social Commerce, Paid Amplification oder Accessibility-Standards

Req ID: 16834

#LI-AB1 #LI-HYBRID #LI-MIDSENIOR

 

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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