Copywriter

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Copywriter 

Location: Grand Rapids, MI – Hybrid/Onsite (2-3x/week) 

About the role: 

OLIVER is partnering with BISSELL to build a world-class in-house agency, redefining brand storytelling and marketing communications. We are seeking a Copywriter to craft compelling, audience-driven content that enhances the BISSELL brand across multiple consumer touchpoints, including digital, print, video, CGI, social, POP, and CRM. This role requires a strong conceptual thinker and skilled writer who can develop engaging copy for a variety of marketing channels. You’ll work closely with designers, strategists, and marketing teams to ensure messaging consistency and effectiveness. Additionally, you’ll explore GenAI tools to streamline copy workflows, enhance creative ideation, and optimize messaging. If you are a detail-oriented, creative storyteller who thrives in a fast-paced, high-volume environment, we’d love to hear from you! 

What you will be doing: 

• Develop engaging, consumer-friendly copy for digital, print, social, email, and video content. 
• Craft persuasive, action-oriented messaging for advertising campaigns, promotional materials, and product storytelling. 
• Adapt tone and messaging to fit different audiences, platforms, and campaign objectives. 
• Ensure all copy adheres to BISSELL’s brand voice, messaging strategy, and style guidelines. 
• Write SEO-optimized copy for digital platforms, ensuring content is discoverable and high-performing. 
• Develop compelling product descriptions and packaging copy that highlight BISSELL’s unique value propositions. 
• Work with Creative Directors, Art Directors, and Designers to bring creative ideas to life. 
• Support marketing and brand teams in developing content that aligns with campaign strategies and business objectives. 
• Assist in the creation of storyboards, video scripts, and motion graphics messaging. 
• Partner with the legal and compliance teams to ensure copy meets regulatory requirements. 
• Research and analyze consumer insights, market trends, and competitor messaging to strengthen brand storytelling. 
• Stay ahead of content marketing trends, bringing fresh ideas to the team. 
• Utilize GenAI-powered writing tools to enhance productivity, refine messaging, and streamline workflow efficiencies. 
• Manage multiple projects simultaneously, meeting deadlines and maintaining high-quality standards. 
• Maintain a library of brand copy assets, ensuring consistency across all consumer-facing materials. 

What you need to be great in this role: 

• 3+ years of copywriting experience in advertising, marketing, or a creative agency environment. 
• Exceptional storytelling and conceptual thinking skills. 
• Ability to write for multiple platforms, including digital, social, video, and print. 
• Strong command of grammar, punctuation, and brand tone consistency. 
• SEO knowledge and ability to optimize copy for digital platforms. 
• Familiarity with marketing and advertising best practices. 
• Ability to interpret briefs, develop creative concepts, and execute them effectively. 
• Strong collaboration skills, with experience working closely with designers, strategists, and marketing teams. 
• Interest in GenAI and automation tools, with a curiosity about their potential to improve creative workflows.. 
• Proficiency in Microsoft 365 and Mac OS. 
• Background in consumer product marketing or retail advertising. 
• Experience writing product descriptions and packaging copy. 
• Knowledge of UX writing and content strategy for websites and apps. 
• Familiarity with AI-powered text generation tools. 
• Experience crafting email marketing campaigns and CRM messaging. 
• At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Why Join OLIVER? 

This is an opportunity to be at the forefront of content innovation, helping shape brand storytelling for a global household name. You’ll work alongside a best-in-class creative team, leveraging GenAI tools and strategic insights to drive engagement. If you’re passionate about creating work that moves people and builds brands, let’s create something extraordinary together! 

Req ID: 12610 

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations  

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.