Back to jobs
New

Data Analyst

Toronto, Ontario

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Data Analyst

Location: Toronto, Ontario 

 

About the role: 

As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.  

Be part of an exciting initiative, where we're pioneering the future of generative AI with our brand-new global AI studio function. As a Content Optimisation Analyst, you'll be at the forefront of this innovation, uncovering insights to drive peak performance of our content. Join our dynamic team and be part of shaping GenAI Creative Optimization/Performance Analyst the next generation of AI-powered marketing for one of the world's most renowned FMCG brands. 

What you will be doing: 

  • Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work). 
  • Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes. 
  • Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making. 
  • Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM).   
  • Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content. 
  • Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs. 
  • Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve. 
  • Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required. 
  • Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation.
  • Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs. 

What you need to be great in this role: 

  • Hands on experience with the major LLMs and other providers for analytics, data, and insight work. 
  • Possess strong analytics and data-driven experience, driving insights that push boundaries. 
  • Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data. 
  • Embrace an innovative approach to data and consumer insights, pioneering new paths to success. 
  • Leverage interest in applying data to understand audience behaviour. 
  • Deep understanding of ad account setups, metrics, evaluation and how this drives results. 
  • Comfortable aggregating multiple data sources to evaluate effectiveness. 
  • Proficiency with tools such as Brandwatch, Global Web Index, Audiense. 
  • Excel in data storytelling for non-technical audiences, ensuring insights resonate. 
  • Possess a keen eye for detail and critical thinking, driving impactful decision-making. 
  • Comfortable thriving in a fast-paced, changing environment. 
  • Has a thirst for continual learning and pushing boundaries, driving innovation at every turn. 
  • Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence. 
  • At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 
Req ID: 16826
#LI-midsenior  

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations  

 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Create a Job Alert

Interested in building your career at OLIVER Agency - North America? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...

When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Adjust Your Set (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or DARE(“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Aylesworth Fleming (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in OLIVER Agency - North America’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.