Oral Surgery Marketing Specialist
The Regional Marketing & Communications Specialist (Physician Liaison) is responsible for working with the Practice Administrator and the Market Development Team to reinforce the company’s internal and external branding through print, web, and in-person advertising. The Marketing and Communications Specialist supports the marketing efforts in accordance with the mission, core values, and purposes of the company.
Duties and Responsibilities:
- Enhance and maintain social media presence and develop programs to improve social media reputation and recognition.
- Support referral call cycle to enhance and strengthen key referral relationships for multiple offices.
- Plan and execute referral call visits requiring frequent travel in the marketplace.
- Collaborate with doctors and staff to coordinate marketing activities and support throughout region with referral networks.
- Coordinate and execute marketing campaigns on-time and within budget.
- Report on campaign performance by analyzing data and creating presentations to deliver to upper management.
- Plan and coordinate continuing education events, trips, and other referral activities.
- Prepare online and print media.
- Work with vendors to design and create a wide range of different marketing and promotional materials that support campaigns and specific target audiences.
- Maintain an effective level of internal communication to ensure all relevant company personnel are kept informed of marketing initiatives and objectives.
- Monitor all business review pages such as Yelp, Healthgrades, Google, etc. and report any significant findings, patterns of performance or positive employee reviews to upper management.
- Oversee website development and updates to ensure effective support of SEO strategies.
Requirements:
- Strong creative, strategic, analytical and organizational skills
- Dental knowledge and experience
- Excellent verbal and written communication skills
- Ability to work at a fast pace even when unsupervised
- Proven project management skills
- Ability to handle multiple projects and processes simultaneously
- Strong attention to detail
- Ability to adapt quickly to ever-changing environment
- Knowledge of Microsoft office and adobe software (including illustrator & photoshop)
- Ability to support adjacent markets which will require overnight travel.
DISCLAIMER
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. OSP’s management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
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