Product & Growth Marketing Manager

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Title: Product and Growth Marketing Manager, PhonePe Insurance.

 

Description:

We’re seeking a dynamic product and growth marketing manager to lead our efforts to scale PhonePe's Insurance business. In this role, you will own customer acquisition, engagement, retention, and cross-selling for two of PhonePe Insurance's biggest Insurance Categories.

 

Key Responsibilities: 

1. Growth Strategy Development

• Develop & Implement comprehensive growth marketing strategies to drive user acquisition, engagement & retention from organic and paid channels. 
• Define Key KPIs to assess the performance of marketing and growth campaigns and set up a tracking process with the help of the analytics, ops, and tech teams.
• Define long-term growth vision for the insurance categories.
• Develop engagement features with the help of the product team.

 

1. Campaign Execution & Regular Optimisation.

• Own the execution and improvement of Channel Marketing across PNs, Banner, WhatsApp & Email working with central PhonePe teams.
• Own the Analysis of multichannel campaigns, bringing insights from campaign performance and providing direction to the marketing campaigns through a data-driven approach.
• Coach the marketing operations & Interns to execute campaigns with dedicated TAT commitments by setting up robust processes. 
• Collaborate with Content & Design teams to continuously improve the creative performance of campaigns.

 

1. GTM for new product launches, Sale days & other unique value propositions.

• Lead the development and execution of go-to-market (GTM) plans for product launches, ensuring alignment with sales, product, and customer success teams.
• Project Manage the launches while ensuring effective collaboration across six different teams.     
• Define the product positioning & ensure consistency in communication across channels and teams.

 

1.  Customer Segmentation, profiling, and targeting.

• Own the identification, profiling, and segmentation of 500+ Million PhonePe user base into niche cohorts. 
• Work with data science, product & analytics team to continuously fine tune the ‘targeting models’.
• Collaborate with Brand, Customer Success and other teams to build in-dept understanding of users through surveys, interviews & 1:1 conversations.            

What will you get?: 

1. Opportunity, Freedom, and Complete ownership to own growth of categories.
2. A pure growth marketer role with a large PhonePe Userbase to experiment.
3. A decent marketing budget & human resources/skills if you can prove the ROI.
4. Opportunity to contribute to India’s largest fintech opportunity at PhonePe.
5. Competitive Salary with ESOP options.
6. Exponential growth opportunity in career assisted by great manager and leadership.

 

Must Haves:

1. 3 to 7  years of experience in growth, marketing, or growth product roles.
2. World Class communication skills.
3. High Ownership, Action bias, and High energy.
4. Ability to own problem statements {not tasks}.
5. Ability to drive cross-functional collaboration.
6. Understanding of Channel Marketing & Paid Marketing.
7. A mindset to keep the user first, Utilise tech, and think long term.

 

Good to Have

1. Graduate or Post Graduation from Tier 1 institutes. 
2. Proven Track Record in Product Marketing or Growth Roles.
3. Past Experience in B2C Digital Companies or Start-ups 

 

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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