GTM Manager- SME, Online Merchants

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

About the Role:

We are seeking a dynamic and results-driven GTM Manager for the PG SME Team. This role is pivotal in driving go-to-market (GTM) strategies, ensuring seamless execution, and fostering cross-functional collaboration with sales, onboarding, marketing, and product solutions teams. The ideal candidate will possess a strategic mindset, program management skills and a proven track record in managing complex GTM processes to achieve business goals. 

 

Key Responsibilities:

GTM Strategy and Execution:

• Develop and refine comprehensive GTM plans for new and existing products, ensuring alignment with overall business objectives.
• Collaborate with cross-functional teams (product, marketing, onboarding) to define market positioning, pricing, and distribution strategies.
• Analyze market trends, customer insights, and competitive landscapes to inform GTM strategies and identify growth opportunities.

Cross-Functional Collaboration:

• Act as the primary point of contact between GTM teams and onboarding, marketing, and product teams to ensure alignment and smooth execution.
• Partner with onboarding teams to ensure customer-centric strategies for seamless implementation and user adoption.
• Collaborate with marketing teams to design impactful campaigns and promotional activities that drive engagement and awareness.
• Work closely with product teams to provide feedback on market needs, prioritize features, and shape product roadmaps.

Performance Monitoring and Reporting:

• Establish KPIs to measure the success of GTM initiatives and provide regular updates to senior leadership.
• Utilize data-driven insights to identify areas for improvement and optimize GTM processes.
• Lead post-launch analysis to assess outcomes and recommend strategies for continuous improvement.

Stakeholder Management:

• Build strong relationships with internal and external stakeholders to drive alignment and collaboration.
• Act as a strategic advisor to senior leadership, providing insights on GTM performance and growth opportunities.
  
  

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• 4+ years of experience in business strategy, business management, or a related field, with at least 2 years in sales, pre-sales of large sales teams
• Strong understanding of GTM processes, market analysis, and product lifecycle management.
• Proven experience in managing cross-functional teams and driving large-scale initiatives.
• Exceptional communication and presentation skills, with the ability to influence and inspire diverse stakeholders.
• Proficiency in data analysis and familiarity with tools like CRM systems, BI platforms, and project management tools.
• Demonstrated ability to thrive in a fast-paced, dynamic environment with competing priorities.

 

Mandatory Skills:

• Experience in payments or large sales operations.
• Knowledge of product marketing and customer onboarding strategies, with experience around performance marketing.
• Expertise in scaling GTM operations across multiple markets or verticals.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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